LG Electronics has unveiled its keenly anticipated LG G4 smartphone in Saudi Arabia. Around 1,000 guests have gathered to view the new device which exceeded all expectations in terms of sales and industry awards. Among the first users of the LG G4 will be 4,000 lucky ones who will receive the new smartphone as part of the LG's largest-ever consumer experience campaign. With the G4, LG focused on comfortable stylishness, a great visual experience will be enjoyed by users. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens allowing 80% more light than in the LG G3. The advanced camera module is paired with new IPS Quantum Display that is better than the LG G3's innovative Quad HD display. LG G4 embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface. “We are living up to our promise of innovation for a better life with a clever smartphone that competes with the best of the best”, said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We offered consumers a human-centric device equipped to offer a real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we've ever created.” The LG G4 is available in handcrafted, genuine full grain leather in six attractive colors, rich with warm tones. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, Shiny Gold. LG G4's design is defined by the Slim Arc, highlighted by a display with a subtle curving. This stylish design offers 20% better durability than a flat smartphone in face-down drops giving the smartphone more comfortable and secured feel in the hand. The exterior design is reflected in the smartphone's user interface, which includes simple, naturally intuitive graphics. The icon colors are more vibrant with icons that have rounded corners, consistent with the Slim Arc design. What's more, the Smart Notice widget automatically changes its background and text color based on the home screen image selected by the user. The 16MP camera in the LG G4 captures beautiful images, even under less lighting conditions. The camera's module features a wide F1.8 aperture lens allowing 80% more light to reach the sensor. LG improved low-light performance even further with OIS 2.0, which doubles the performance of the improved OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time. Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details. The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves color accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. CSS uses this information to adjust the camera's white balance and flash color to create images that are as close to what one would see with the naked eye. For selfies good enough to frame, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. The LG G4 is the first smartphone to use LG Display's new 5.5-inch IPS Quantum Display, offering 20% greater color reproduction, 25% improvement in brightness and 50% greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) know-how, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios. The LG G4 is equipped with a high-capacity 3,000mAh battery. Combined with the benefits of Qualcomm® Snapdragon™ 808 processor with X10 LTE, LG G4 can show a full day of normal use. The LG G4 is estimated to last 20% longer than the G3, from the same capacity battery. “LG and Qualcomm technologies collaborated since the introduction of Snapdragon 808 to tune the technologies and make LG G4's unique feature possible,” said Jacobs. “G4 smartphone is graceful example of how the technologies converge to meet consumers' needs." "Quick Shot" allows the user to take pictures without opening the camera app by double tapping the phone's Rear Key while the display is off. The new Gallery quickly scrolls thru thousands of pictures and view them on a timeline. The Memories automatically organizes photos and videos into albums based on their time and place, without having to upload to the cloud. Event Pocket allows users to create one, unified calendar by dragging and dropping appointments and activities from multiple calendars and social media sites. The improved "Smart Notice" provides more personalized notifications for weather, travel and more by analyzing habits, while the "Quick Help" guides users through the LG G4's settings. LG new smartphone is attributed to the LG's ongoing passion to offer the consumers pioneering and innovative products capable of changing the map of today's mobile phones. LG has added another triumphal success in offering the market what uniquely enriches the consumers' lives. — SG
