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MYNM marks 25 years of BMW success in Kingdom
Published in The Saudi Gazette on 09 - 05 - 2015

On January 1, 1990, Mohamed Yousuf Naghi Motors (MYNM) was awarded as the official BMW Group importer in the Kingdom of Saudi Arabia, giving them the legal rights to import and sell BMW Group automobiles. Twenty five years on throughout 2015, the importer will be celebrating the successful partnership with BMW Group starting with a management conference, which took place between on March 9-10 with the attendance of the Founder and Chairman Sheikh Mohammed Yousuf Naghi, Chief Operations Officer of Mohamed Yousuf Naghi & Brothers Group, Zouhair Eloudghiri, and Senior Vice President Automotive Premium Sector of Mohamed Yousuf Naghi & Brothers Group, Anees Jamjoom and Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors.
Sheikh Mohamed Yousuf Naghi, Chairman of Mohamed Yousuf Naghi & Brothers Group, said: “We are delighted to have reached this significant milestone and I would like to thank our customers for their unwavering loyalty and support over the years, which has helped to make us one of the best performing BMW Group importers in the Middle East, achieving year-on-year success. I also want to thank each and every one of our 750 employees for their relentless dedication over the years.”
Johannes Seibert, Managing Director of BMW Group Middle East, said: “This is a significant milestone to achieve. Over the past 25 years we have seen sustainable growth in the Kingdom due to the company's commitment to invest on all levels of the business. I would like to give a special thanks to Sheikh Mohamed Yousuf Naghi, Chairman of Mohamed Yousuf Naghi & Brothers Group and his management team for their continued support and dedication to making this long lasting partnership one of success and prosperity. My team and I look forward to continuing our fruitful relationship to take the BMW Group brands to greater heights in the Kingdom.”
Since 1990, the BMW Group has experienced robust growth and prosperity in the Kingdom with the support of Mohamed Yousuf Naghi Motors, seeing car sales go from 265 in 1990 to a total of 4,239 cars sold in 2014. The partnership started with a showroom and aftersales facility in Riyadh, Jeddah and Al-Khobar. This gave full brand exposure and servicing to the importers customers in the Western, Eastern and Central region.
The next three years saw demand increase considerably, and additional investments were made with the opening of three new pre-owned BMW cars showrooms in Riyadh, Jeddah and Al-Khobar between 1991 and 1993. Fast forwarding to 2004 and a new showroom and aftersales center was opened in Holy Makkah to service customers in the city, in addition to a fast lane service center being built in Jeddah aiming to offer customers precise and flexible scheduling for the maintenance on their vehicle, with the shortest possible turnaround time.
The year 2008 was another significant year for Mohamed Yousuf Naghi Motors, investing SR300 million into expanding and improving infrastructure across all facilities in addition to building the world's biggest BMW Group Service facility and a new showroom and aftersales service center in Holy Madina Al Monawarah, further highlighting the importer's commitment to continually offer its customers the highest quality service.
Between 2009 and 2012 the importer further enhanced infrastructure with new showrooms in Riyadh and three new pre-owned showrooms, covering the Eastern and Western regions, the expansion and refurbishment of its flagship facility in Riyadh on Khorais road and the refurbishment of its main Jeddah showroom, the most historical BMW location in the Kingdom.
In 2014 the regional expansion continued, with the addition of the Al Qaseem showroom and aftersales center in the Central region.
In 2014 Mohamed Yousuf Naghi Motors propelled the BMW and MINI brands to great heights, achieving a stellar annual sales performance with 4,239 vehicles sold across the Kingdom, representing 14% of the Group's total sales in the Middle East and making Saudi Arabia the second biggest market in the region after the UAE. Furthermore, not only was BMW the leading premium brand in the Kingdom, with Mohamed Yousuf Naghi Motors selling more vehicles than any other German premium automotive manufacturer, but Saudi Arabia was also BMW Group's biggest market in the Middle East for BMW 7 Series sales.
Paraskevaides added: “We will be offering our customers a number of exclusive offers throughout 2015 in all of our showrooms across the Kingdom, so we encourage everyone to visit our showrooms to avail these offers.” — SG


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