Mohammed Yousuf Naghi Motors, the BMW Group importer in Saudi Arabia, has announced a 15 percent sales growth for BMW and MINI for the first nine months of 2013 compared to the same period in 2012. Year to date sales of 3,158 vehicles sold to customers make Saudi Arabia the second biggest market after the UAE in terms of the number of BMW and MINI cars sold in the Middle East. Testament to the strength of the Saudi market, these figures highlight the continued demand for BMW Group vehicles and the importance of Mohammed Yousuf Naghi Motors' on-going focus on exceptional customer service, an extensive product offering and premium facilities to cater for the brands' on-going growth. The BMW 7 Series – the leader in the premium luxury segment continues to be one of the best-selling vehicles from Mohammed Yousef Naghi Motors. The successful launch of the latest generation BMW 7 Series late last year has continued to flow through into the first nine months of this year and be a positive contributor to the BMW Group's overall outlook for 2013 in the Kingdom. With sales increase of 8 percent compared to the same period in 2012, the BMW 7 Series continues to be the main driver of growth for the BMW brand in the Kingdom delivering 1,296 cars to customers. Commenting on the exceptional performance, Stavros Paraskevaide, Managing Director of Mohamed Yousuf Naghi Motors (BMW Group), said: “It comes as no surprise that the BMW 7 Series continues to drive growth here in the Kingdom. It truly is the epitome of luxury and the clear leader in the premium luxury segment in Saudi Arabia. The growth figures we achieved demonstrate our customer's clear appetite for the best in motoring. We are confident that both our product offering as well as our commitment to customer service will ensure that we will end the year with a phenomenal success.” The second biggest seller across the product range has continued throughout the year to be the 5 Series which aside from being the world's best-selling vehicle in the executive saloon segment, it accounted for 780 cars sold and marked an 11 percent increase in registrations. The recent launch of the new BMW 5 Series is expected to continue to drive sales for the executive saloon. The ever-popular 3 Series continues to maintain its position as the world's best-selling premium car with a 73 percent increase in sales as more supply of the new model filters through to the region, recording 274 vehicle deliveries. The recent introduction of the BMW 3 Series Gran Turismo will ensure that this popular model continues on its successful path in the Kingdom. MINI also continued to be popular amongst audiences in Saudi Arabia. Sales for the first nine months of 2013 accounted for 25 percent with 101 new vehicle registrations. This growth was predominantly driven by the MINI Countryman followed by the MINI Hatch. Mohammed Yousuf Naghi Motors recently welcomed the seventh member of the MINI family – the MINI Paceman. — SG
