JEDDAH – Following an impressive performance throughout 2012, Mohamed Yousuf Naghi Motors has concluded the year with a 17 percent growth in sales of BMW and MINI vehicles over 2011. The BMW Group importer in Saudi Arabia sold 3,597 cars in 2012 – one of the most successful years in the company's history. Mohamed Yousuf Naghi Motors retained its position as one of the top three performing Middle East markets, coming second in the region in terms of volume behind the UAE. These results further confirm the importance of Saudi Arabia for BMW Group Middle East and the continued demand for BMW and MINI vehicles in the Kingdom. Commenting on the company's exceptional performance, Stavros Paraskevaides, Managing Director, Mohamed Yousuf Naghi Motors (BMW Group), said: “The annual sales results are testament to our team's commitment and hard work throughout 2012. We introduced six new models in addition to opening new facilities; thus setting the pace for a record-breaking 2013. Our customers in Saudi Arabia have become accustomed to the premium ownership experience that we offer, and it is our promise to continue to maintain these high standards.” The flagship BMW 7 Series was the company's best-selling car, with 1,492 cars sold and 2 percent sales growth over 2011. Offering new levels of luxury, comfort and power, the new and refined 7 Series model went on sale in Saudi Arabia in September and has been a strong driving force behind the company's 2012 sales achievements. “The BMW 7 Series is consistently amongst our best-selling cars here in Saudi Arabia. It is the epitome of luxury, elegance and innovation, all of which are qualities appreciated and desired by discerning Saudi customers,” he added. Other top performing BMW models included the BMW 5 Series and BMW X6 Sports Activity Vehicle, both of which recorded an impressive growth over 2011 (48 percent and 9 percent respectively). MINI, the world's fastest growing small premium car brand, recorded another year of exceptional sales with a 33 percent increase over 2011. This is one of the most successful years in the brand's history in terms of Saudi sales and an impressive feat when operating in a market that predominantly favors large, luxury cars. – SG
