Mohamed Yousuf Naghi Motors, the exclusive importer of BMW Group cars in the Kingdom of Saudi Arabia has announced a 19 percent increase in sales for BMW and MINI cars during the first half of 2010 compared to the same period last year. This remarkable achievement places the Saudi Arabia importer among the top three best-performing markets for the BMW Group Middle East. From January to June 2010, Mohamed Yousuf Naghi Motors sold 1,478 BMW and MINI cars. The flagship BMW 7 Series remained the top selling model with 749 cars sold, an increase of 21 percent; followed by the BMW X6, a popular model in the Kingdom, which achieved sales of 206 vehicles - a 50 percent increase. Further contributing to the strong performance was the BMW 5 Series, which achieved an increase of 12 percent. Launched in March this year, the new BMW 5 Series is a core product for BMW and combines sporting and elegant design, excellent comfort, the highest standard in efficiency in its class and sets the benchmark in driving dynamics and safety having recently achieved five stars in the Euro NCAP vehicle safety assessment program. Commenting on the success, Anees Jamjoom, managing director of Mohamed Yousuf Naghi Motors, said: “We are very pleased with these sales results, which come on the back of a hectic six months for BMW. We had six new model launches in the first six months of the year: two ActiveHybrid models, BMW Gran Turismo, 5 Series, X1 and X5, so it's been a busy and successful start to the year. A growth of 19 percent is testament to the hard work of our sales staff and the trust placed in Mohamed Yousuf Naghi Motors by customers in the Kingdom.” BMW and MINI customers in Saudi Arabia have benefited from Mohamed Yousuf Naghi Motors' SR300 million expansion plan which has increased the number of showrooms and service centrers across the Kingdom, allowing for faster service and easier access to new car sales and after sales facilities. The company has also made purchasing the cars easier through a recent partnership with AQSAT and BMW Financial Services, through which private and corporate customers can now avail of a Murahaba financial solution, a Shariah-compliant financial package enabling customers to directly finance cars as opposed to only leasing them. In Mideast, BMW completed the first six months of 2010 with a 13 percent sales growth over the same period in 2009. Across 14 Middle East markets, the world's most successful premium automotive manufacturer delivered 8,096 BMW and MINI vehicles to customers, signaling the underlying strength of both brands in the region.
