RIYADH — LuLu ‘Taste the World in 14 Days', the annual celebration of food and flavor, is back in Saudi Arabia with more exciting offers, variety, and fun packed contests. The event, an important one in LuLu's calendar, marks the beginning of the summer season and showcases products from around the world. It also gives people a chance to participate in various competitions and win prizes. Cooking contests, competitions and fun contests are special attractions at the LuLu ‘Taste the World in 14 Days' this year. The inauguration will be held tomorrow (March 25) at all LuLu outlets in Saudi Arabia. On a bigger note, the LuLu Taste the World in 14 Days is poised to stir the taste buds of shoppers. The 14 days promotion will have a lot of special attractions and colorful activities. LuLu Murabba will have a car cake, LuLu Khurais will have the largest cake and in LuLu Batha will have largest Baklava as part of inaugural day attraction. On March 26-28, and April 2-4, 2015 there is a ‘Street Food Fest', where customers can enjoy street foods from different continents. On March 29-31, there is Heathy Day, wherein organic and gluten free products will be offered on attractive discount for its health conscious customers. Olive & Cheese Fest will be held on March 26-28, 2015. During these promotional days, there will be huge display of exotic cheeses and unparalleled kind of olives. On April 2-4, there is Sea Food Days, where killer offers are available on varieties of fish and especially on Salmon fish. Grilled and marinated fish are available on attractive prices during this promotion. Apart from these promotional days, we are having special days & offers on dates & nuts, ethnic foods & mineral, fruits & juice, rice & spices, meat days and bakery & cakes days. As always, the cookery contest is set to be biggest draw, with customers across Saudi Arabia vying to put forth their best recipe. There will be Magic Shows, Cake Decoration, Fruit Carving Competition, Taste & Win and Children Competition during this promotional period. Slated during the promotion are a host of contests and draws in which customers get to win fabulous gifts. Apart from competitions and draws, there is a range of activities going on at different parts of the stores. Sampling stations are set up at the bakery, meat and fish, fruits and vegetables, and hot foods sections. For LuLu Hypermarkets, the most widely recognized face of the LuLu Group, this event is another way for the brand to show its commitment towards building a diverse and richer shopping experience. It has come to epitomize excellence in retailing at reasonable prices. With more than six years presence in Saudi Arabia, LuLu has firmly established itself as the most preferred retail destination for both Saudis and the large expatriate community residing here. — SG
