HYUNDAI has revealed plans to introduce its new Global Dealership Space Identity (GDSI) throughout its Africa and Middle East showroom network. As part of a push to provide an enhanced all-round brand experience to customers, the GDSI program introduces a specially developed ‘E-Motion Park' design concept that has been inspired by Mother Nature. When the program is completed, all dealerships across the region will incorporate a coherent identity in all exterior design and interior spaces. Hyundai began to roll out the GDSI globally earlier this year, and the first showrooms in the Africa and Middle East region to feature it are set to be in Amman and Muscat in Jordan and Oman respectively. In total, all Hyundai dealerships in the region will be completed by 2018. To develop the new concept, Hyundai worked with world-renowned Delugan Meissl Associated Architects (DMMA), which is famous for its modern and dynamic designs. The ‘E-Motion Park' concept aims to bring the customer experience, mobility of cars, and the dealership space together in order to improve customer service, brand experience and the overall dealership appearance for visitors. The makeover starts with the visually appealing application of a subtle bronze look, inspired by nature, to the exterior design and roof structure. This will help to ensure that all showrooms across the world benefit from a smart, consistent look. The customer experience inside the new Hyundai Motor dealerships will include more modern furniture, with better placement. New lounge chairs and lights will offer customers a comfortable and caring environment, while modern digital tools, such as Tablet PCs and Kiosk systems, will be installed in order to provide visitors an upgraded environment in which to experience the Hyundai Motor brand. Commenting on the program, Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, said: “With the new Global Dealership Space Identity Hyundai Motor will offer a space where customers can directly communicate with our brand. Our dealerships will no longer just be a place where customers buy or repair their cars, but also a space to personally experience the brand.” — SG
