With the Middle East and Africa gearing up for the heat of the summer months, buyers of the latest Hyundai models will now benefit from the work of a special team of experts from Korea, sent to carry out research in the Middle East into improving the air conditioning performance of the brand's cars. Hyundai's new air conditioning system has been introduced on its latest Elantra and Tucson models, as well as the All-New Genesis, which had its official Africa and Middle East launch in April. Hyundai now plans to introduce the upgraded system across its vehicle line-up in the region. As part of the company's focus on providing its customers with the optimum levels of comfort whilst delivering the highest standards of quality, Hyundai Motor Company, together with its Africa & Middle East Regional Headquarters, formed a Task Force Team which, for the past year, has dedicated itself to improving air conditioning performance of Hyundai vehicles to combat the unique demands of the climates in the Middle East and Africa. The enhancements involved upgrading the specification and logic control of Hyundai air conditioning systems, with the new design being developed to adapt to the vehicle's internal and external conditions relating to car speed, interior temperature, ambient weather conditions and air capacity. Following the improvements, the Task Force Team conducted an intensive examination of the modified air conditioning systems by replicating the Middle East's toughest weather conditions. The results revealed an extremely high level of performance, which positions the new system as one of best available in the region. Tom Lee, Head of Hyundai Africa and Middle East Regional Headquarters, commented: “At Hyundai Motor Company, we recognized the need for a reliable, durable and high performance A/C system to address the climatic conditions experienced across the Middle East and Africa. The new system has been tested extensively in both the UAE and Saudi Arabia and we are very happy with the levels of performance. Hyundai customers in the region are now guaranteed an even greater level of comfort and convenience during the hottest months of the year.” — SG
