Rolls-Royce Motor Cars' team of Bespoke designers, led by Richard Collar, head of Bespoke Sales and Marketing at Rolls-Royce Motor Cars Ltd, paid a special visit to The Kingdom as they toured the region to meet with the brand's prestigious clients to discuss the capabilities of the Bespoke program. The visit took place at Mohamed Yousuf Naghi Motors, the sole dealer of Rolls-Royce motorcars in the Kingdom, where the team presented some of the unique concepts being prepared for the year ahead. Speaking during the visit, Richard Collar hailed the creativity of Rolls-Royce's customers in the region and their boldness in pushing the Bespoke program to new limits in personalized automotive artistry. “Bespoke is Rolls-Royce - tailor made motor cars are at the core of our business and our customers in this region love the fact that they can reflect their individuality and their passion through these one of a kind ultra luxury automobiles,” he said. “Our customers in the region are very valuable to us; they inspire our designers and push them to new areas and concepts.” Today, 110 years after it was founded, Rolls-Royce Motor Cars is still providing personalized ultra-luxury to its customers through the Bespoke Program, which allows customers to individualize their cars to suit their unique taste and personality. The Middle East region boasts the richest bespoke specifications in the world and in 2013 every vehicle delivered contained bespoke elements, amongst them a number of themed bespoke artistic creations. Over the course of last year, the Rolls-Royce Bespoke studio delivered several one-of-a-kind concepts to the region. Most recently, the Phantom Coupe Chicane, perhaps the most dynamic rendition of this pinnacle gentleman's coupe, paid tribute to the historic Goodwood racing circuit, situated in the vicinity of the Home of Rolls-Royce, through a blend of color and black accents in addition to non traditional, yet elegantly finished Carbon Fibre trim on the interior. Preceding the Chicane, a collection of two Phantoms, named the Ghawaas collection, consisted of a Saloon and a Coupe, inspired by the beauty of pearls and the Gulf culture of pearl diving. Their allure was unmistakable thanks to a Turchese exterior, with interiors fitted out in a twin tone seashell and Turchese. The bespoke duet also feature a personalized Dhow logo embroidered to headrests in seashell thread and mother of pear inlays throughout. Perhaps the most aesthetically-pleasing of these one-of-a-kind creations last year was the Phantom Coupe Ruby. Inspired by this most emotive of gems, this Phantom enjoyed a Merlot Red Mica exterior, with interiors fitted out in a twin tone Seashell (white) and Mugello Red. Other bespoke touches include a personalized clock with a cut ruby stone inlay, illuminated Spirit of Ecstasy, personalized tread plates graphics and a twin coachline in Seashell with an integrated ‘Ruby' logo. The Middle East was also notably one of the most receptive regions in the world for the global bespoke collections launched in 2013, including the commemorative Home of Rolls-Royce Collection which celebrates a decade of Rolls-Royce production at the Goodwood locale; the Aviator collection, which pays tribute to brand-founders Henry Royce and Charles Rolls' work in aviation; and the Alpine centenary collection, featuring a number of Ghosts styled in homage to the 1913 Radley Silver Ghost which won the 1913 Alpine Trial, a seminal victory at the time which established Rolls-Royce as the maker of the Best Car in the World. — SG
