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Saudi Arabia first in world to offer R-R new editions
Published in The Saudi Gazette on 25 - 04 - 2013

JEDDAH – Saudi Arabia will be the first market in the world to welcome the Rolls-Royce Ghost Black and White Bespoke collection, when the sporty new vehicles arrive at Mohamed Yousuf Naghi Motors showrooms from Goodwood this month.
Conceptualized by Mohamed Yousuf Naghi Motors, the sole dealer of Rolls-Royce Motor Cars in the Kingdom, and created through the Rolls-Royce Bespoke Program, the special edition vehicles come with either a black or white exterior, and lightweight carbon-fiber fittings on parts of the interior – the first time the ultra-luxury carmaker has used them in a Rolls-Royce. The exclusive sporty Ghost Black and White Bespoke collection has already prompted strong interest amongst Rolls-Royce enthusiasts in the Kingdom, where the demand for individualized vehicles is high.
The concept was made possible through the Rolls-Royce Bespoke Program, which has the highest global uptake in the Middle East region and has achieved strong success in Saudi Arabia. The program is a specialized service offered to Rolls-Royce Motor Cars clients whereby the client may specify features of the car, in order to create one's own, unique model.
“We are proud to be able to premiere the first ‘sporty' Rolls-Royce Ghost in the world here in the Kingdom. As one of the top five performing markets for Rolls-Royce globally, Mohamed Yousuf Naghi Motors continually brings the latest in Rolls-Royce vehicles and offers unmatched quality of service to its uncompromising clientele. The arrival of the black and white Sporty Rolls-Royce Ghost collection once again demonstrates this commitment, and sets a new benchmark for us to measure future vehicles against.” said Toni Yazbeck, Brand Manager for Rolls-Royce Motor Cars at Mohamed Yousuf Naghi Motors. – SG


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