THE new Rolls-Royce Phantom Series II has officially arrived in Saudi Arabia after having been revealed for the first time at Mohamed Yousuf Naghi Motors, the sole dealer of Rolls-Royce Motor Cars in the Kingdom. The famous words of Sir Henry Royce - “Strive for perfection in everything you do” - have once more echoed through the hallways of the home of Rolls-Royce in Goodwood, with the production of the Phantom Series II family, which projects a more informal presence with a greater emphasis on driving. The new car has been thoughtfully updated through introducing cutting-edge technologies and enhancements to an already peerless drive train. As a consequence, the new Rolls-Royce Phantom family Series II is a modern interpretation of the classic timeless Phantom design. The cars take the core values of Rolls-Royce and create a contemporary effortless luxury; achieving a new dynamism while remaining true to the brand heritage. Geoff Briscoe, Regional Director, Middle East, Africa and Latin America at Rolls-Royce Motor Cars, said: “The Rolls-Royce Phantom Series II embodies the 21st-century Rolls-Royce. More than 100 years of engineering and design excellence expressed in a modern enhanced style. The Phantom Series II design broadens the appeal of Rolls-Royce Motor Cars, attracting individuals who appreciate its fusion of ultimate refinement, and cutting-edge technology.” Toni Yazbeck, Brand Manager for Rolls-Royce Motor Cars at Mohamed Yousuf Naghi Motors, said: “We are delighted and honoured to premiere the highly anticipated Rolls-Royce Phantom Series II in Kingdom of Saudi Arabia. This pinnacle of automotive excellence is attracting great interest and will without a doubt contribute to the continued success of Rolls-Royce in the Kingdom.” The Phantom's striking new front-end, with re-styled bumpers and rectangular light apertures, perhaps best encapsulates the essence of the significant changes that lie beneath. Rolls-Royce is the first to include full LED headlamps as standard on a production car. As well as delivering a characteristic whiter light, augmenting safety and preventing driver tiredness, these allow for the introduction of new technologies that better control lighting. – SG
