Rolls- Royce Motor Cars has unveiled here on Saturday its new model, the Ghost, making Saudi Arabia as the launch pad for the luxury car in the Middle East region “Since we first announced that work had begun on a new model series in 2006, anticipation has been building for the launch of this car. The feedback so far shows that the Ghost has surpassed all expectations,” said Peter Schoppmann, Rolls-Royce Motor Cars' regional director for the Middle East, at the official Middle East premiere in Jeddah. “Ghost is attracting new buyers to the Rolls-Royce brand who appreciate its fusion of timeless elegance, new technology and contemporary style,” he continued. Schoppmann forecast that sales in the Middle East will constitute 20 percent of its global sales estimated at 1,500 for those who have shown interest to buy, 6, 700 for best prospects and 2,600 for enthusiasts. Anees Jamjoom, managing director of Mohammed Yousef Naghi Motors, the sole dealer of Rolls-Royce in the Kingdom, said “we are honored to host the Middle East premiere of the new Rolls-Royce Ghost in Jeddah.” “We have already had significant interest in Ghost and will continue to ensure the sustained success of Rolls-Royce in the Kingdom of Saudi Arabia. Our proven experience in the luxury automotive segment gives us the confidence to consistently exceed our customers' expectations,” he added. Ghost embodies the core values of Rolls-Royce and delivers contemporary, effortless refinement. The new Ghost will have a starting retail price of SR1.2 million, Jamjoom said. While less formal than the Phantom family, the Ghost retains the essence of Rolls-Royce, and is engineered to be more driver-focused and powerful than any Rolls-Royce before it. A brand new 6.6 litre twin- turbo V12 engine, unique to the model, delivers a feeling of endless, surging power to the driver. The central principle of simplicity runs throughout the Ghost. Everything is designed, engineered and crafted to enhance the driving experience from the spacious design to the intuitive layout and advanced systems and technologies. The Rolls-Royce design team sought inspiration in architecture and yachts when seeking to create a modern interpretation of Rolls-Royce's values. As a result Ghost's flowing lines are dominated by its majestic ‘yacht line' styling. Large, uninterrupted surfaces flow between finely sculpted horizontal lines to create a powerful, defined exterior. In keeping with its' fluid design, Ghost is built around a steel monocoque body, with no separation of chassis and body. The advantage of this construction is a reduction on exterior dimensions while preserving interior space. Ghost embodies the 21st century Rolls-Royce; a sleek, modern expression of over 100 years of engineering and design excellence.
