Shell Lubricants Saudi Arabia has launched the Shell Helix motor oil campaign for automotive manufacturers and dealers across the Kingdom, to demonstrate the thriving partnership between Shell Helix motor oil and local distributors, automotive manufacturers and dealers. The campaign aims to show the endorsement of the OEMs and educate vehicle owners about the features and benefits of Shell Helix Ultra motor oil, which have been especially formulated for their vehicles to provide ultimate engine performance and supreme protection in harsh climates. Moreover, the campaign reminds Saudi and local motorists to heed the advice of their dealerships and use Shell Helix Ultra, as it lets drivers get the most out of their engines while enjoying a new level of motoring experience with supreme peace of mind. The Shell Helix campaign is noted for its depth and breadth, as it covers vast areas of the Kingdom using on-ground activations, social & outdoor media, influencers, digital platforms and radio. Rather than merely spreading informative messages, the campaign interacts with the public and end customers in a stimulating and educational manner that illustrates the importance of using Shell Helix oils that have been especially formulated, extensively tested and specifically designed for their vehicles. Hence, Shell Helix motor oils can sustain the usage pattern of Saudi and local motorists in harsh climate conditions. Khurram Baghpatee, General Manager B2C Sales at Shell Lubricants Saudi Arabia, said "Saudi and local motorists are known for their sophistication and knowledge in the automotive sector, and are keen to service their beloved cars according to stringent standards. To satisfy their curiosity about the importance of using motor oils sourced exclusively from automobile manufacturers, we devised a convincing and interactive campaign that provides information about the latest technologies used in Shell Helix motor oil in an educational and interactive manner, to demonstrate why it is the engine oil of choice of several leading global automobile manufacturers." Shell Helix fully synthetic oils are manufactured from 100% synthetic base stock and high-quality additives to achieve higher performance levels than both synthetic and mineral oils. To these high-quality synthetic base oils, a proprietary Active Cleansing Technology is added to create a motor oil with superior cleansing and protection properties for today's engines. Shell Helix Ultra's fully synthetic formulation offers Shell's maximum protection in very hot and extremely cold climates, in addition to severe driving conditions. — SG
