Shell and Aljomaih Lubricating Oil Company (JOSLOC) unveiled the world›s largest oil bottle contains 1,000 liters of Shell Helix Ultra 5W-40 motor oil with PurePlus technology. This remarkable event took place at the Saudi International Motor Show in Jeddah in the presence Guinness World Records manager for the Middle East, and the press. Shell, the No.1 global lubricants supplier for 10 consecutive years, reinforced its global supremacy in the lubricants sector by introducing its new lineup of Shell Helix motor oils that is suitable for various engine types and requirements as well as Shell Fastlube Oil Change Service Centre in the Kingdom. Through this substantial achievement, Aljomaih and Shell Lubricating Oils Company Limited (JOSLOC) aims at ascertaining of its leading position as one of the Kingdom›s largest lubricating oil producers, that offers the highest quality products including Shell Helix Ultra with PurePlus Technology, the most advanced motor oil from Shell, and the first oil designed from natural gas. Shell PurePlus Technology produces base oil that provides enhanced viscosity, friction and volatility performance compared to more prominently use traditional base oils. This means it helps extend engine life, reduce maintenance costs, reduce gasoline consumption, enhance fuel economy and enable better engine cleanliness. Khalid Yassin, General Manager for Corporate Sales at Aljomaih and Shell Lubricating Oils (JOSLOC), said: "The success that we have witnessed at both Jeddah and Riyadh Motor shows, and huge turnout of visitors on our platform, once again proves the effectiveness of our ongoing marketing efforts, and strengthen our cooperation with the world›s leading automakers, as well as consolidates the trust and loyalty of our dealers and consumers, which we have established throughout long years." Yassin further added: "We are very proud of the quality of the new Shell Helix product range of motor oil (HX3, HX5, HX5 AH, HX7, Ultra) we are also proud of what we have achieved in the Guinness World Record, which enhances customers› confidence in Shell products and its suitability to the harsh climatic conditions in Saudi Arabia, as well as its ability to meet the needs and satisfaction of our clients." He emphasized that "one of our main goals for participating in the Saudi motor shows is to strengthen our relationship with our partners in the automotive sector, and to celebrate with them the 75th anniversary of Shell being present in the Saudi markets, and number 1 global lubricant supplier for the last 10 consecutive years, as well as to underline our leading position as the world›s first lubricating motor oils supplier." — SG
