Saudi Arabia overtook the UAE to become the biggest growth market for Rolls-Royce sales in the Middle East in 2012, and was among the top five markets globally in volume of sales. Mohamed Yousuf Naghi Motors, the sole dealer of Rolls-Royce Motor Cars in the Kingdom, achieved 64 percent growth in its sales compared to the previous year, highlighting the increasing strength of the ultra-luxury car market in the Kingdom. The impressive sales results come as a natural progression for Mohamed Yousuf Naghi Motors, which has seen solid growth over the past few years in its Rolls-Royce sales. The company's focus on customer satisfaction and targeted marketing activities runs in line with Rolls-Royce Motor Cars' pursuit of excellence and quality through every aspect of the brand. “It all starts with the product, and Rolls-Royce Motor Cars is respected and renowned for offering the ultimate in luxury, comfort and innovative design, making the brand a benchmark for the whole automotive industry,” said Toni Yazbeck, Brand Manager for Rolls-Royce Motor Cars at Mohamed Yousuf Naghi Motors. “Our success here in the Kingdom is not only measured by growth in sales, but also the ability to offer our customers a one-of-a-kind ownership experience.” Contributing to Mohamed Yousuf Naghi Motors' solid performance was the recently-launched Phantom Series II, which has been thoughtfully updated with contemporary yet timeless design enhancements that outline the cutting-edge technologies which significantly improve the car's drive experience, ease-of-use and connectivity. The Phantom Series II family - including Phantom Saloon, Phantom Drophead Coupé and Phantom Coupé – went on sale in Saudi Arabia in August and has been a strong driving force behind the company's 2012 sales achievements. “We had unprecedented success in 2012 but we will not rest on our laurels, so we anticipate that the year ahead will be another successful one for Rolls-Royce Motor Cars in the Kingdom, and remain committed to offering our customers only the best both in product and service,” he added. — SG
