THE region's leading value fashion brand, Max Fashion, has welcomed the new year in Saudi Arabia with a showcase of its Spring 2019 apparel collections during an event on Monday at the Park Hyatt in Jeddah. The Spring 2019 collection focus on design and value to create clothes and accessories that identify and enhance the look of its customer base, becoming the brand of choice for Saudi locals. Max Fashion customers of all ages can explore the latest beauty products and fragrances or dress to impress with new pieces across apparel and accessories, delivering on the fresh, seasonal styles and comfort they are looking for. CEO Kabir Lumba said: "Saudi Arabia remains a strategic market for Max Fashion. It is for this reason that, since its arrival 2004, the brand has continued to expand in the Kingdom. I am proud to have a great team, which helped me create a strong business with an innovative marketing strategy and specialized curated products to deliver exactly what our Saudi customers want." Max Fashion's expansion in Saudi Arabia, its biggest market, is driven by its commitment to bring its products closer to customers located across the Kingdom. Scores of prominent media and members of Max Fashion's management including Head of Marketing Haroon Al Rasheed and Head of Buying Hans van den Broecke attended the event in Jeddah. Haroon Al Rasheed, Head of Marketing at MAX Fashion, said: "Today's event is testament to the fact that Max Fashion has become a leading preferred brand for its customers in Saudi Arabia, offering them fashionable products adapted to their requirements. Our aim is to rewrite what people in Saudi Arabia think about great value fashion – and make it possible for everybody to dress the way the want to dress." Featuring modern designs and affordable prices, Max Fashion's Spring 2019 collections for men, women and children include smart and casual pieces, as well as activewear – aiming to dress you for every moment of the day. Hans van den Broecke, Head of Buying at Max Fashion, said: "The secret of Max Fashion's success in Saudi Arabia is based on responding to the needs of its customers – we are dedicated to adjusting our collections to suit different lifestyles and tastes. The distinctive style of each outfit comes from our attention to the needs of people who want clothing that is comfortable, looks great and represents their heritage, all at a great price" The womenswear assortment of the season features a combination of must-have pieces anchored by animal prints, subtle florals, flattering stripes and eclectic patterns. If you have been planning to spruce up your denim collection, you can also find jeans, shirts and jackets in cool new styles for both men and women – offering a smooth transition from day to night, perfect for every occasion and season. What's more, the activewear collection for men and women features athletic jackets, sports bras, leggings, shorts, crop tops, mesh sweaters and sport accessories in a range of colors and prints. For the little ones, new pieces for boys and girls flow around trends and materials that are both fashionable and wardrobe essentials.
