Jeddah's retail scenery is set to be redefined by the opening of "Paul Smith", a luxury shopping destination at the premier attraction for shoppers in Jeddah, Boulevard Mall at Tahlia St. Paul Smith brings a new epoch of stylish yet classy shopping experience into Jeddah, transported from London, the leading global city with strengths in fashion. A blend of high-end, fashion-forward products will be in display including Paul Smith for men and women, Paul Smith accessories and Paul Smith stylish shoes. In the industry for more than 40 years, Paul Smith has demonstrated himself as a respectable British designer with catalytic talents not only in fashion, but in broader background of prevalent cultures. He skillfully managed to blend his passion of tradition to the classical approach. Paul Smith provides all customers with leading products replete with state-of-the-art craftsmanship, high quality and leading-edge styles. Paul Smith's brand stays in tune with the evolving trends by integrating his fashionable styles for the most stylish men. The new store features Paul Smith's leather collection of "No. 9" which entirely inspired by the facade of Paul Smith's Mayfair Shop at "No. 9" Albemarle Street, London. "No. 9" elegantly reinterprets the design language of the 18th century; the repeating elliptical motif of linking circles generates a subtle yet modernist pattern from a durable material. Leather traditional craft and embossing marks in leather accessories capture the same uniquely British blend of heavy industry and handcrafted build-up. Intended for both men and women, "No. 9" comprises a wide range of traditional leather products made in a variety of colors that suit every style and taste. The iconic famous brand of Paul Smith: "A Suit to Travel In" is also showcased in the new store. Crafted from high-twist 100% worsted wool, the tailor-made suit offers greater flexibility, breathability and movement, serving to control body temperature and retain its appearance while on the move. Led by the English Olympic Medalist Max Whitlock, a collaborative of exceptional performers was selected to demonstrate the qualities of the suites, focusing on the crumple resistant fabric and water-repellent qualities making this suit the trusted travel companion. When it comes to fine design, the suit is fabricated with extra room across the back of the jacket, for a comfy wear. The fashionable shape of the suit is highly acclaimed by the merits of a flexible and extremely hands-on tailoring piece; making it a celebrated model of Paul's refined approach in suit making. It's really a suit every man should have in his wardrobe. Born in 1946, Sir Paul Smith is a talented British designer whose reputation is grounded on his classy trends with an exceptional attention on tailoring. He is well-known for his specific interest in traditional British styling having coined the term "classics with a twist". Since he is the victor of distinction and one of the most global iconic figures in the industry, Smith was honored by Queen Elizabeth II in 2000 for his notable support to British fashion. He now has more than 300 shops worldwide. — SG
