PROVING that it is always innovative and developing products according to market needs, Toyota has unveiled its new Land Cruiser (LC79) double-cab pick up, the first time a double cab option has been made available in this workhorse model. Commenting on the launch of the new pick-up in the Kingdom, Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel (ALJ), the authorized distributer of Toyota in Saudi Arabia, said “we are delighted and full of enthusiasm about launching the LC79 pick up with a double cab option for the first time on the Saudi market. This is because we know that it has been eagerly anticipated by our customers, who have grown to love the model's quality-performance and long heritage in excelling in extreme climatic conditions and rugged desert and mountain terrains, common to many regions of the Kingdom.” The 2013 LC79 4x4 double-cab pick up is legendary in every detail, boasting a 5-speed manual transmission with a 4.0L V6 engine, generating a power of 228 horsepower (SAE net). The model is equipped with driver-controlled power locks, windows and exterior view mirrors as well as driver and passenger airbags, wireless remote controlled door locks, in addition to a wooden-finished dash board, electric winch, fabric seats and an 11-layer heavy duty suspension system, ideal for providing the ability to tackle among the toughest terrain around. The legendary partnership between Toyota Motor Corporation and Abdul Latif Jameel Company (ALJ) started more than half a century ago and has grown into one of the most important Toyota dealerships in the world. Backed by a policy of the customer comes first, ALJ's stewardship of Toyota brands in Saudi Arabia is supported by a Kingdom-wide sales and service network that is renowned for its commitment to excellence at every level. — SG
