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Red Carpet 2017 Collection launched
Published in The Saudi Gazette on 10 - 05 - 2017

THE Red Carpet Collection unveiled each year at the Cannes Film Festival provides Chopard with a reoccurring opportunity to push beyond the limits of its art while expressing boundless creativity. This year once again, for its 20th edition as official partner, the Geneva-based Maison is dazzling onlookers with its daring and vividly colored creations set to shine on the famous red carpet and the legendary steps.
Since 1998, Chopard has been serving as Official Partner of the Cannes Film Festival, annually showcasing the quintessence of glamour through this creative and passionate cooperation. The Red Carpet collection resulting from this special partnership was introduced in 2007 to mark the 60th anniversary of the festival. Intended to adorn stars for their red carpet appearances, the creations stem from the imagination of Chopard Co-President and Creative Director, Caroline Scheufele. Cleverly blending ancestral skills and cutting-edge techniques, they take shape through a fascinating synergy between the various talents exercised within the House.
In a constantly reiterated feat of creativity, the collection is annually enriched by an additional model, as Chopard takes up the extraordinary challenge of offering a number of unique jewelry pieces matching the number of Festival editions to date. Thus, for the 70th anniversary of the event, no less than 70 creations inspired by women will be unveiled.
In addition to the 70th anniversary of the Festival, 2017 also marks the 20th edition in which Chopard is serving as official partner. For this anniversary collection, Caroline Scheufele has dreamed up creations with vivid colors brilliantly illustrating her boundless creativity and the expertise of the artists exercising their skills in the in-house High Jewelry ateliers. Earrings and bracelets have always been red carpet favorites, discreetly or distinctively accentuating a slender neck or dainty wrist. This year's Red Carpet Collection offers modern and audacious interpretations, whether in terms of design or materials.
Chandelier earrings, or round and supple models forming carpets of multicolored fine gemstones – to mention just these – are matched by broad cuff bracelets made of titanium featuring richly brocaded arabesque motifs. This extremely light metal provides scope for all kinds of fancy touches and may be tinted in an incredible broad palette of colors, thereby reinforcing the sparkle of the stones adorning it.
Rings adorned with colored stones of all cuts and majestic necklaces round off this kaleidoscope ensuring a stunning celebration of 20 exceptional years shared by the world's most prestigious film festival and the Maison Chopard.

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