TO celebrate the launch of Chopard Haute Joaillerie collection the "Garden of Kalahari" imagined by Chopard's Co-president and Artistic Director Caroline Scheufele and born from the exceptional Queen of Kalahari diamond, Chopard along with its long lasting partner, Attar United Company, invited their esteemed VIP clients to attend an exceptional launching event held on January 21st at Théâtre du Châtelet in Paris. The invitees were amazed with the 50 minutes fictional documentary retracing the incredible story of the 342-carat diamond from the Botswana mine where it was born to the most precious jewelry set ever produced by Chopard. The screening was followed by a majestic dinner. Mohammad Saddik Attar, CEO of Attar United Company, the sole boutique franchisee holder for the brand in the Kingdom of Saudi Arabia, said Chopard has been always true to its legendary creativity and boldness. He added that, the journey of the Queen of Kalahari is truly impressive and demonstrates the excellence of Chopard.
