DAWLIYA Company for Watches, agent of Lee Cooper watches, has held a meeting for distributors in order to introduce the latest designs it intends to launch in the Saudi market. The meeting comes within the context of strengthening the relationships with distributors and discussing the company's strategy for the future, as it prepares for launching the latest creations of Lee Cooper watches. Mohammed Al Aidroos, chairman of the company, emphasized that the company works to promote its brand by increasing the brands it represents in the Kingdom of Saudi Arabia, the objective being achieving the versatility and bringing more distinguished global watches institutions. He also said that the meeting highlighted the company's keenness toward sustaining the development of the beneficial mutual relations with the company's success partners, introducing new exclusive watch agencies obtained by the company in the Saudi market, keeping up with the times and striving towards continuous development. He also emphasized on the importance of cooperation to increase the sales of the watches represented by the company, either through Al-Dawliya showrooms or through the approved distributors, especially that they are preparing for Ramadan and Haj seasons. Al Aidroos provided a detailed account about the latest models produced by "Lee Cooper, the House of International Fashions" and "Christian-Lacroix, the House of French Fashions" which had been launched recently in Basel Fair 2017, with a presentation to these models that met the admiration of audiences, thanks to their modern and elegant designs that suit all tastes. — SG
