Hyundai has launched the Middle East's first digital showroom, demonstrating the brand's commitment to innovate and adapt in an ever-changing marketplace. Hyundai plans to revolutionize automotive sales with its innovative showroom concept that provides a unique-brand virtual experience and allows visitors to explore the entire model range in a more personalized and modernized scale. The Hyundai Digital showroom, which is located in Dubai, offers all the traditional features of a car showroom while catering for those who increasingly expect to browse products and services digitally. Located in the Deira showroom of Hyundai's United Arab Emirates distributor, Juma Al Majid Group, with whom it was developed, the state-of-the art facility occupies 70m2 and features touch screen digital kiosks, multiple monitors and a designated customer area, all of which allow customers to conveniently browse the Hyundai line-up, comparing models, colours, pricing and features. It also allows them to view finance deals and other special offers. The digital showroom forms part of Hyundia's new Global Dealership Space Identity (GDSI) program, which will incorporate a coherent identity in all exterior design and interior spaces on a global scale. The new showroom's concept takes into account Hyundai's Fluidic Sculpture 2.0 design concept, which focuses on ‘Inner Force'. The digital showroom showcases Hyundai Motor company's design philosophy of ‘fluidic sculpture,' it combines these new elements with a more personalized customer consultation approach. Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, commented: “Our first digital showroom in the Middle East is testament to our commitment to continuously bring new and innovative experiences to our customers, and reinforces our on-going efforts to introduce useful technology in all aspects of consumer interaction. It represents a major step forward in following the company's ‘Modern Premium' brand direction, which has helped to transform public perception of the Hyundai brand and make Hyundai one of the world's fastest growing automotive brands in terms of both volume and brand value.” — SG
