ALGHAZALI Company for trades and the representatives of the majestic Swiss Company Maurice Lacroix announced the release of its latest creation – the AIKON Collection – which will be an important addition in the luxury watches market. Abd Al Lateef bin Mohammed AlGhazali, executive director, said during a conference held in the company office in Jeddah, that the Maurice Lacroix Aikon Collection is marked by its elegant, classical designs that pursue the desires of those looking for distinction. He welcomed Maurice Lacroix representatives, Stephan Waser, managing director; Marcel Gut, international sales manager; and Lodiphique Litguart, Maurice Lacroix representative in the Middle East. Litguart said AlGhazali Company is exerting to raise the sales of Maurice Lacroix in Saudi Arabia and is doing its best in providing services for the customers, especially after-sale services through specialized maintenance center. Abd Al Lateef lauded the distinctive Maurice Lacroix Aikon Collection, as it includes designs for both men and women in all ages. He forecast that the women collection will be the most popular, especially for those who are looking for distinction, as it contains a special collection of diamond-encrusted watches. Adding to his speech "we gathered with this great company strategically to achieve a raise in the Maurice Lacroix elegant designs sales in the Saudi market. And because of the great efforts the company has done so far it faced a remarkable growth in sales, mainly because it presents modern designs that combine between elegancy, authenticity, style and the AlGhazali company keenness on providing the latest creations of watches to its customers in the Saudi market in addition to the after sale services that the company provides throughout specialized maintenance centers". AIKON is a quartz timepiece which takes its inspiration from the legendary Calypso, but presented in a new, contemporary design. The round case of the new AIKON features a prominent bezel, incorporating six "arms" which embrace its form. This aspect of the design confers it a unique identity. The new AIKON is available in three distinct models, AIKON Ladies 35 mm, AIKON Gents 42 mm and, the ultimate expression of sportiness, the AIKON Chronograph 44 mm. Each of the three models in the AIKON Collection shares a common identity. These design ingredients provide the foundations for a future classic.
