In line with its commitment and appreciation towards its consumers, Saudia Dairy and Foodstuff Company (Sadafco), is celebrating its 40th anniversary in the Kingdom by giving away thousands of prizes in a 40-day long competition with 40 winners announced on a daily basis. To celebrate 40 years of success in Saudi Arabia, Sadafco created a website aptly called Saudia40.com where consumers can participate by following the instructions and uploading either an image of a Saudia milk pack with code or of mockup pack at Saudia stands at selected stores listed on the website. Participants will have the opportunity to win smartphones like iPhone 7s and Samsung Galaxy S7s; gaming consoles such as Xbox One and PlayStation as well as Apple iPad 2s and a variety of other gifts. "It gives us great joy to be able to celebrate our 40th anniversary with the people of Saudi Arabia," said Ahmed Zainul Abedin, Sadafco Marketing Manager. "Our success over the past four decades is attributed to our consumers, who use our products and constantly provide us with valuable insights, and our on-going quest to innovate with products and processes to ensure maximum efficiency and manufacture products of consistent quality." Established in 1976, Sadafco has risen to become a leading dairy and foodstuff manufacturer, distributor and marketer in Saudi Arabia and has established a strong reputation and loyal following in the food and beverage industry across the GCC region. The company's product portfolio comprises of a wide range of items across several categories that include: milk, laban, tomato paste, ketchup, snacks, ice cream, cheese, instant milk powder, cream, fruit nectars, Arabic coffee, soy drink, butter and French fries. — SG
