a pioneer in modern furniture, has achieved recognition by receiving the "Inspirational Company" award at the BIZZ 2015. Organized by the World Confederation of Businesses (WORLDCOB), the prestigious BIZZ award recognizes companies and organizations for innovation, business excellence and outstanding management performance. Issam Abu Rukba, CityW brand manager, received the award during a special ceremony. The BIZZ 2015 adds another success to Saudi CityW — one of Al Mutlaq Holding's Companies — and enhances its competitive position in KSA by aiding CityW in becoming a role model in the modern furniture industry. The global CityW Company itself has long history of international awards. In 2008 global CityW received a certificate of participation for the formulation of China's national standards GBT3324-2008 to determine the technical specifications of timber that is used for furniture manufacturing. Global CityW also received a number of quality management system certifications like (ISO9001:200) in 2005, as well as a certificate of quality in the product number (ISO9001:2008) in 2006, and (ISO14001:2004) in 2013. This recognition from BIZZ 2015 comes after a sustained outreach program from Al Mutlaq Holding, which aimed to provide a variety of options for their customers and give them a unique and distinctive shopping experience. Al Mutlaq Holding regards their products as "not just furniture, but a lifestyle." This strategy from Al Mutlaq Holding since 1979 stimulates the expectations of every customer looking to furnish his or her home with modern and elegant furniture pieces. Each CityW showroom in Riyadh, Jeddah and Alkhobar feature 10 different brands under one roof, where each brand plays a different role in delighting the senses of CityW customers. — SG
