The globally renowned jewelry retail chain will expand its presence in the Kingdom of Saudi Arabia by opening its new showroom tomorrow (Jan. 13) in LuLu Hypermarket, Prince Mohammed Bin Fahad Road, Dammam, Saudi Arabia. "We are proud to present our new showroom to jewelry lovers in Dammam. We decided to create the best jewelry experience for Dammam because we wanted to create a never before experience in jewelry shopping for shoppers here. We have the global experience and understanding of every profile of jewelry shoppers and we are ensuring the best for Dammam. Our strength is we offer the best in choice, designs, value, service and convenience at all times," said Joy Alukkas, Chairman & MD, Joyalukkas Group. Conveniently located in LuLu Hypermarket, Prince Mohammed Bin Fahad Road, Dammam, the showroom will feature the wide range and most exquisite collection of jewelry in all precious form, i.e., gold, diamond, precious stone, pearls and platinum. Joyalukkas showroom will offer a choice of over one million designs from around the world to meet all the dreams and expectations of jewelry lovers in Dammam. The Joyalukkas sales team has also been extensively trained by retail specialists to manage the superior expectation of the residents of here. ‘Joyalukkas' is the only jewelry brand that is spread across 10 countries around the world with 120 showrooms and has a following of over 10 million loyal customers world-wide. "The Joyalukkas vision is to ‘ornament the world' and we intend to manage this with a perfect mix of product, price, choice, service and convenience. We have planned the best in jewelry for residents of Dammam and I am eager to invite them to a delightful experience in jewelry shopping", said John Paul Joy Alukkas, Executive Director, Joyalukkas Group. The Joyalukkas jewelry showroom has been designed in the signature Joyalukkas format with stylish and convenient interiors to offer the widest choice of jewelry under one roof. Joyalukkas is the only ISO 14001-2006 & ISO 9001-2008 certified jewelry retail chain and has been recognized with many awards and accolades for its exceptional standards in jewelry retailing. It's popular Chennai showroom has been recognized by the Limca Book of records for being the largest jewelry showroom in the world. Joyalukkas has been recognized with the ‘Superbrand' status 6 years in a row in Dubai and in-addition to this has also been recognized by the Dubai govt. under its Dubai Quality Awards Program for their strict adherences to quality and procedures in all aspects of jewelry retailing. The brand has also won the ‘Middle-east retailer of the year' award from Retail ME. — SG
