Abdul Latif Jameel Company, Toyota's authorized distributor in the Kingdom, made a big splash at the Saudi International Motor Show being held at Jeddah Centre for Forums & Events as it introduced hybrid and Diesel D-4D technologies to the Saudi market, complementing a new line-up that includes the new Land Cruiser, the new Camry and the all-new Hilux. "This is the premiere auto show in the Kingdom which makes it the perfect venue for presenting Toyota's alternative energy and efficiency solutions to Saudi drivers along with our other new models," said Hassan Jameel, Abdul Latif Jameel's deputy president and vice chairman for domestic automotive. "Hybrid technology in particular has changed the way drivers worldwide regard alternative energy sources and it promises to do the same in Saudi Arabia. And the D-4D technology in our diesel-powered Hilux provides not only a cleaner, more fuel-efficient and quite drive but also impressively increased torque that gives you the power you need when you need it." In order to introduce Toyota's unique hybrid technology, the Hybrid Zone allowed visitors to get a feel of the drive-and-ride experience of Toyota's hybrid car and gain knowledge on its benefits to the environment and overall efficiency. In addition to sparking excitement among throngs of motor show attendees with demonstrations of the new technologies, ALJ also provided ample evidence that great cars can be made even better. The stalwart road runner of Saudi Arabia, the Toyota Camry, was on display with a boldly redesigned exterior. The new model blends an evolution of the car's features — comfort, efficiency, reliability and safety — with a more appealing design and higher performance, more satisfying driving experience, addressing the preferences and demands of Saudi car buyers. The new Avalon was present, packed with luxury, comfort and durability features well fit into a beautifully enhanced exterior. Also, the new Land Cruiser showed that it is possible to bring elegance to one of the most rugged vehicles on today's roads. The King of All 4X4s, the Land Cruiser sports an interior that rivals that of luxury vehicles while featuring innovative safety features to reduce risks over all terrains. Even with the hybrids representing the most visibly revolutionary addition to the Toyota line-up, the new Hilux, already considered a family member in many Saudi households, continues to acquire the sheen of SUV comfort and elegance atop the newly developed tough-frame structure. This year, Toyota's diesel lineup was in for a special treat as famous diesel-version cars were also on display: Land Cruiser and Prado, pinpointing Toyota's ongoing commitment to providing alternative energy solutions, further improved and more efficient. Based on a policy that always puts the guest first and demands nothing short of excellence, Abdul Latif Jameel's company provides support for the great ubiquity of Toyota vehicles in the Saudi market through a sprawling network of strategically placed sales and service centers, which provides happy motoring and peace of mind to guests wherever they might be in the Kingdom.— SG
