THE LED fixtures currently lighting up Arsenal Football Club's Emirates Stadium in this season's English Premier League will be one of many new technologies on show at the Middle East's dedicated lighting design trade show in Dubai. American manufacturer Musco Lighting, a world-leader in customized lighting solutions for sports and large-area venues, will launch its new LED floodlights and LED Sports Fixtures at Light Middle East 2015, which takes place from Oct. 6-8 at the Dubai International Convention and Exhibition Centre. The LED floodlights use the same technology as those installed in 2015 at Emirates Stadium in London, the home of one of English football's most successful clubs, and will be showcased at Light Middle East's Future Zone — a dedicated stage for the world's leading trends, technologies and concepts shaping the future of the lighting industry. The illumination systems will be of immense interest to Middle East buyers in a region that will host large-scale events such as the FIFA World Cup 2022 in Qatar and the Dubai Expo 2020, while large outdoor industrial sites can also benefit, according to Musco. Brett Paulsen, general manager of Musco's Gulf operations, said: “The growth in Middle East sports venues and large area lighting such as shipping terminals is going to have a big impact on our business.” “Musco's focus on delivering light directly to the surface or area makes us different from most lighting companies. We offer the ability to light with LED the largest of venues to the highest of FIFA standards. There are only a couple of companies in the world that can achieve this,” added Paulsen. Musco's stadium LED fixtures will be one of many innovations at Light Middle East's Future Zone, which this year will feature more than 40 leading lighting brands, 60 per cent more than in 2014. Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organizer of Light Middle East, said: “The increasing emphasis on efficient and environmentally-friendly lighting systems has taken hold across the Middle East and this is driving demand for lighting solutions that use innovative technologies and design to meet low-energy goals. “Light Middle East's Future Zone offers an exciting snapshot of the latest developments in global lighting design and technology, presenting a clear indication of the direction in which the industry is moving.” Other innovations at Light Middle East's Future Zone include ‘Tsubaki Seamless Light Series' by Japanese manufacturer Atex. The light series are pliable LED strips that can be bent vertically and horizontally, and designed for façade and other architectural features. Hiroaki Nishimura, vice president of Atex said: “Our LED lighting products are designed and built for both direct and indirect, exterior facade and linear lighting applications, backlighting, under shelf, and even highly flexible lighting for art, sculpture, chandeliers and architectural signage applications.” Other headline companies at Light Middle East's Future Zone include the show's Gold Sponsors Debbas, Huda Lighting, Speclight, and Platinum Sponsor Cinmar, which as regional distributors are co-exhibiting with 25 manufacturers from across Europe, including Lucent from the UK, German manufacturer Hess, Italian brand Reggiani, and French-based Dietal. Now in its 10th edition, Light Middle East is the region's only dedicated trade fair for lighting design and technology, and will this year feature more than 350 exhibitors and 430 brands from 27 countries. Other returning features include the Light Middle East Conference on Oct. 7-8, highlighting key issues impacting the regional lighting industry, while the prestigious Light Middle East Awards will celebrate the region's most outstanding lighting projects and designers. — SG
