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Cutting-edge designs focus of Future Zone
Published in The Saudi Gazette on 03 - 10 - 2013

Cutting-edge lighting designs, innovative new technologies and the latest in the world of luminaires crafted by some of the world's leading lighting designers, will be on show at the inaugural Future Zone, part of the upcoming Light Middle East 2013, taking place in Dubai next week on Oct. 7-9.
Designed to serve as an exclusive show window for the latest potential to transform the world of lighting design, the Future Zone will feature some of the industry's most well known names.
“The Future Zone will provide lighting designers, industry professionals and trade buyers from the region an unmatched, up-close look at some of the design trends and technologies that can change the way the lighting world operates,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. “Having already gained wide support in its inaugural season, the Future Zone will feature some highly interesting design concepts and innovations.”
Among those participating at the Future Zone include international lighting giants such as: GE Lighting, Osram, iGuzzini, LG, acdc, Trilux, Linea Light and ERCO. GE Lighting is showcasing two of its path-breaking innovations at the Future Zone – the Lumination LED Linear and the ERS LED Scalable Street Lighting system.
The Lumination LED Linear is a thin and uniform illuminated lighting panel suspending from the ceiling, powered with Intrinsix technology to maximize the performance, control and efficiency of the LEDs within the fixture. When turned on, it produces a perfectly even glow, and while off, it is nearly transparent with the LEDs hidden inside the frame. The double asymmetric distribution provides glare free, vertical and horizontal illuminance, an ideal solution for retail settings and a wide range of other projects.
The award-winning ERS LED Scalable Street Lighting range of luminaires is an energy-efficient roadway lighting system. This system meets a wide range of applications, including highways, streets, boulevards and walking areas, and has won a Best-in-Class designation in the “Roadway Lighting” category in the 2012 Next Generation Luminaires (NGL) Solid-State Lighting Design Competition.
George Bou Mitri, GE Lighting's General Manager, Middle East, Africa and Turkey said: “Light Middle East is one of the significant regional platforms for GE Lighting to showcase our diverse array of lighting solutions with a particular focus on sustainability, in line with the region's current focus on promoting energy efficiencies in lighting. We will present cutting edge technologies in the Future Zone, reiterating our strong track-record in lighting innovation.” – SG


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