The Japanese company Casio Computer Ltd and its authorized agent in Saudi Arabia Mahmood Saleh Abbar Co. inaugurated the 4th G-Factory store in the Kingdom. The new store occupies an outstanding location in the northern side of the Royal Dyar Hotel project which locates in the central area that surrounds that Prophet Mosque in Madinah. The new store has been designed according to the standards of the latest generation of Casio's G-Factory showrooms. The inauguration of the store came within the framework of Casio's expansion plan which targets the opening of many G-Factory stores in the Kingdom, thus expanding and enhancing its presence in the retail sale arena kingdom wide. Casio takes pride in opening its latest G-Factory retail sale outlet in Madinha, driven by the company's quest for expansion and deployment - through its exclusive agent in the Kingdom - by opening more showrooms and capitalizing on the importance of the Saudi market for marketing Casio's products. The company takes pride also in being present in the district, where Casio brand enjoys a distinctive presence in the market for over four decades, thanks to its exclusive agent Mahmood Saleh Abbar Company and the close strategic relationship that ties the two companies. No wonder that the Casio Japanese brand has achieved outstanding reputation through its remarkable products, efforts of the strategic partner in Saudi Arabia and the distributor's network. Besides, the unique Saudi youth demographic composition awaits tremendous opportunities in the future. This is the reason behind Casio's continuous quest to expand in the Kingdom and meet the expectations of this sector, through Casio's modern and youthful designs, high technology and multiple functions. Ayman Tawfik, assistant Director General for Casio Affairs in Mahmood Saleh Abbar Company, said: “The opening of G-Factory store in Royal Dyar – Madinah comes from the assiduity of Mahmood Saleh Abbar Company, the exclusive agent of Casio in the Kingdom, to provide the best services to the Hajjis, Umrah performers and visitors of the Prophet Mosque. We have been keen to make the opening synchronous with the arrival of Hajjis to Makkah and Medina, where the city of the Prophet receives them in a great spiritual atmosphere. He said: “The central area surrounding the Prophet Mosque, especially the northern side, enjoys the presence of Hajjis, Umrah performers and visitors and the northern part of the central area is the favorite place for residence, where Royal Dyar Hotel locates, thus we were keen to locate G-Factory store in this featured hotel, in order to present the best services to our valued customers. He added: “The opening of the 4th G-Factory store comes within the framework of an expansion plan adopted by Casio and Mahmood Saleh Abbar Company in the Saudi market which targets opening a series of G-Factory stores in the near future especially in the major cities such as Dammam and Al-Khobar where these stores would be dedicated for G-Shock, Baby-G, ProTrek, Edifice and Sheen. — SG
