FOUR models from Kia Motors were recognized as segment winners of the 2015 AutoPacific Vehicle Satisfaction Awards (VSA), including the Quoris luxury sedan, which ranked at the top of the Luxury Car category and won AutoPacific's coveted President's Award, given to the vehicle that achieves the highest-ever overall VSA score. This is only the third time this award has been given in the 19-year history of the VSAs. The other three Kia winners included the 2015 Cadenza, 2015 Soul and 2015 Sportage in the Large Car, Compact Car and Compact Crossover SUV categories, respectively, with the Soul scoring its second consecutive win. Kia had more category winners than any other brand and ranked third among all popular automakers for overall brand score. AutoPacific's VSAs identify the most satisfying vehicles for sale in the US market and assist new car buyers in making informed vehicle purchase decisions. The results are based on responses to over 66,000 surveys completed by owners of new, model year 2015 vehicles. The survey measures owner satisfaction through 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance.
Kia Motors Corporation – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia Motors Corporation's brand slogan – “The Power to Surprise” – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations. — SG
