MOSTRA Convegno Expocomfort (MCE), the world's leading biennial exhibition dedicated to residential and industrial installations, air conditioning and renewable energy, will launch its first edition in the Kingdom in the fourth quarter of 2015. The exhibition will take place on Nov. 30 to Dec. 2, 2015 at the Riyadh International Convention & Exhibition Center (RICEC). The event is geared to provide the industry with unrivalled opportunities in the HVAC (heating, ventilating, and air conditioning) systems market. Mostra Convegno Expocomfort is coming to Saudi Arabia after celebrating its 39th edition in Milan last year. MCE Italy hosted more than 2,000 exhibitors and welcomed over 155,000 visitors from 147 countries. This year's edition in Riyadh will showcase the latest technologies and innovations for water and energy efficiency in one of the fastest-growing markets in the Middle East. Massimiliano Pierini, Exhibition Director of the Mostra Convegno Expocomfort Italy, said: “MCE will be held in Riyadh, the KSA's capital and business center for industries related to HVAC. MCE Saudi is the only platform to offer local, regional and international HVAC industry leaders and decision makers an opportunity to network and share ideas under one umbrella. “It is also a great platform for knowledge sharing with leading international experts discussing the latest technologies available in the HVAC space. MCE Saudi has been received with much enthusiasm by domestic and international exhibiting companies and we expect this will be a very successful launch edition of the exhibition in Riyadh.” Among the lineup of key exhibitors are Abdullateef Jameel Group (KSA), Danfoss (UAE), Refrigeration House, Samsung, Decsa SRL, General Filter, and OLAB SRL. In addition, MCE Saudi has partnered with experts to provide quality education sessions for visitors who want to learn more about the HVAC industry.” Commenting on the launch, Haya Al Sunaidi, the Chairwoman of Reed Sunaidi Exhibitions, added: “Reed Exhibitions strategically chose MCE Saudi to be held the end of November in order to maximize attendance opportunities before the end of 2015, which suited both visitors and International exhibitors. The aim of launching MCE Saudi is to offer all exhibitors a valuable opportunity to market themselves locally, increase their customer portfolio, expand their business relationships and understand local requirements in the 3rd largest HVAC market in the world and that is where MCE Saudi Hosted Buyer Program will play the biggest role. Designed to organize pre-scheduled meetings to match visitors' sourcing requirements with exhibitors' products and services, the program brings them together in order to meet, network and do business during 3-day event in Riyadh.” MCE Saudi 2015 is organized in partnership with Reed Sunaidi Exhibitions, a successful joint venture between the world's largest international exhibition organiser Reed Exhibitions and highly-experienced Saudi organiser Sunaidi Expo, a subsidiary of the Al Fadl Group of Companies in Saudi Arabia. The combination of Reed's global reach and Sunaidi's unrivalled local knowledge and experience represent the perfect partnership. — SG
