RIYADH – Saudi Arabia is currently overseeing the largest electrical supply expansion plan in the Middle East to meet the rising demand for power driven primarily by steady population growth, a rapidly expanding industrial sector, surging air conditioning requirements, and heavily subsidized electricity rates. In order to stay ahead of the demand curve, the Kingdom is set to increase generating capacity from 55 GW to 120 GW by 2020, with further increases planned by 2032. In support of the Kingdom's plans, Riyadh Exhibitions Company (REC) has announced that it has partnered with Informa Exhibitions to organize Saudi Energy 2014 – The International Trade Exhibition for Electricity, Power Generation, Alternative Energy, Water Technology, Lighting and HVAC. Saudi Energy 2014 will be held from May 26 to 28, 2014 at the Riyadh International Convention and Exhibition Center. Saudi Energy is a specialized trade exhibition targeting energy professionals, government officials, investors, and buyers locally and regionally. It is a vital marketplace for energy products, solutions and services and is designed to help national businesses achieve greater progress through broader exposure to the latest offerings and technologies in the related fields. The comprehensive event will cover all aspects of the industry, namely, electricity generation and distribution; alternative and renewable energy technologies; modern lighting products and technologies; water and water resources management technologies; and heating, ventilation, and air conditioning (HVAC). Zeyad Al Rukban, Deputy General Manager, Riyadh Exhibitions Company, said: “With investment in the energy sector at an all-time high, specialized companies are currently vying to establish their market leadership, while newer players are looking for the right platform to introduce their products and services to the Saudi market. Given the tremendous potential, the significance of an organized, streamlined platform for meaningful business engagement is paramount.” “Saudi Energy is a leading business gateway that will showcase industry-specific products, services and technologies to a professional audience from Saudi Arabia and the wider Middle East region. It allows access to promising industry prospects, presents partnership opportunities with local companies and facilitates networking with government officials, buyers and developers. Most importantly, it will help businesses to improve their brand visibility,” he added. In 2013, Saudi Energy gathered 314 exhibitors and 7,564 visitors. Successful past editions have gathered professionals from government agencies, power production companies, factory operators, construction and development companies, service providers, large industrial establishments, and distributors and retailers. — SG
