JEDDAH — Saudi-based Midwam Edutainment Company offered an overview of its Virtual Reality (VR) and Augmented Reality (AR) initiatives to Paul Kellenberg, chief executive officer of zSpace Inc., a California-based technology firm specializing in three-dimensional (3D) holographic imaging displays, seeking to explore areas of collaboration in providing immersive 3D experiences to the education, medical, corporate, industry and edutainment sectors. Midwam's VR and AR technologies such as Virtual 3D learning solution and AR applications, provide ideal tools and high-end Interactive visualization systems for the education and vocational training sectors. Khalid Al-Muawad, Midwam Eudutainment's chief technology officer, said: “Our meeting with Paul Kellenberg was a step forward in exploring new synergies and solutions. We shared constructive ideas and discussed future initiatives that we hope will translate into taking VR and AR technologies to all-level classrooms, labs and vocational training institutes, including the health and transportation sectors. “Together with our existing partners and zSpace, we hope to provide interactive training and learning experiences, empowering the Saudi youth as well as other end-users with a competitive advantage in academia and at the workplace.” zSpace, known for its leading-edge virtual-holographic products that enable natural interaction with 3D simulated objects and imagery in true-to-life virtual environments, accelerates understanding, learning and training through immersive exploration. Speaking of his visit to Midwam Edutainment offices, Kellenberg said: “The only advanced company in the Saudi market to provide a range of interactive turnkey solutions, Midwam's impressive, dedicated and talented Saudi team has successfully designed and positioned remarkable Virtual Reality (VR) and Augmented Reality (AR) technologies. Fast emerging as the leader in interactive initiatives in the Saudi Arabian market, Midwam's innovative solutions and approach – to provide hands on experience and accelerate traditional learning – have revolutionized the scope of knowledge transfer and vocational training.” He added: “With an interest in adding new dimensions to vocational training and academic research in industry-specific enterprises, corporations and education, zSpace met with Midwam to support and empower with 3D learning, interactive and virtual solutions and initiatives with a view to improving communication, facilitating knowledge transfer and enabling enterprise training.” — SG
