JEDDAH – In a complex ever-evolving digital era in which we are currently immersed, the impact of change is such that no one is left out. Though communication is the core of these changes, technology, on the other hand, is the major engine of this era. Against this backdrop, a group of Spain-based technocrats and entrepreneurs, in partnership with a budding Saudi female entrepreneur, launched a company that offers a first-of-its kind solution in Saudi Arabia for making more vivid corporate presentations to deliver the right message to the target audience. “Pictures that Move Arabia” (PTM Arabia), a company co-founded by Film Producer Ms. Lujain I. Madani, distinguished itself as a pioneering enterprise in the Kingdom that offers presentation solution not only in 3D format, but integrated with real time feature as well. Peter Specht, director general of Madrid-headquartered Pictures that Move, told the Saudi Gazette ahead of the launch of (PTM Arabia) on Monday (Feb. 10) at the Hilton Hotel Jeddah, that its solutions “are not a glorified PowerPoint presentations, (but) rather a compressive corporate presentation and communication solutions.” “Pictures that Move Arabia aims to sell know-how to create presentation in a very unique way,” he noted. He explained that in Presentation 2.0 (solution), the audience gets to interact in 3D with the presentation using the peripheral devices and can control how it goes, and has also the ability to use interactive tools, which in effect, improves further the quality of presentation by eliminating the linear movement from one slide to the next, and the drudgery accompanying it. Presentation 2.0 avoids the slides that shatter the smooth flow of the presentation – whether it is a corporate show, a trade fair or a technical proposal. Watching a presentation in Pictures that Move Arabia solution is akin to watching 3D corporate films, with no gaps in between due to the movement from one slide to the other, Specht added. Moreover, Pictures that Move Arabia solution embodies design that exudes creativity par excellence, said Jorge Palacin, creator of Presentation 2.0 at PTM Spain, noting that they are not in anyway threatened by would-be competitors in the market since they are far ahead of the time.
Madani pointed out that the solution offered by Pictures that Move Arabia “is the future of presentation… a completely new approach to corporate presentations.” Besides, Presentation 2.0 is linked to external database to change whatever ought to be changed “before or during the event”, again in real time, enabling presenters to be more comfortable in presentation, Specht further said. “It's a real time, real world interactive experience altogether,” he remarked. In addition, Pictures that Move Arabia provides 3D holographic projection solution which re-energizes events as an engaging component that people want to interact with and learn from. This is a whole new way of giving presentations and engaging audiences without using clunky 3D glasses. Innovation like this makes the impossible nearly tangible. Hence the launch of Pictures that Move Arabia – with its Presentation 2.0 and holographic projection – would push the client's corporation on the cutting edge of innovation. Even more importantly, the client has the chance to present information in a more dynamic, engaging way. Walkouts, twiddling thumbs, and vacant stares are a thing of the past. Holograms will make the attendees of any corporate gathering sit up, pay attention, and truly enjoy the experience. This early, Pictures that Move Arabia has already gained the confidence of the Ministry of Education, Ministry of Health, and some private companies as clients. – SG
