AL Yasra Fashion has opened the first Fossil franchise in the Middle East in the Mall of Dhahran, Saudi Arabia. The Fossil store will be about 123 square meters. The store will boast a complete product offering showcasing the range of Fossil product categories including watches, leather goods, eyewear for men and women and jewelry for men. Fossil Group plans to open several stores in KSA and in the Middle East market over the next years. Fossil is an American lifestyle brand, creatively rooted in authentic vintage and classic design. Since 1984, Fossil has been creating high-quality products that preserve the best of the past while updating it for today's consumer. Fossil has grown from a small watch business to an international lifestyle brand with a strong retail and e-commerce business featuring an eclectic assortment of accessory items that includes watches, handbags, small leather goods, and jewelry. Fossil is proud to be a growing global company, serving customers in over 150 countries. Across the globe, Fossil fans frequent its stores and engage with the brand through social media, identifying with the lifestyle and impeccable design that define the brand. “The setting up of Fossil concept in KSA reflects AYF's ongoing commitment toward expansion and diversification. We have the full support of our stakeholders for maximizing our business potential for Fossil. The company's success lies in a deep understanding of customer needs and emerging market trends. Our team carefully selects the product portfolio for Fossil to meet the varying demands of our customers. After all, our team is our most valuable asset and leading through quality is our primary objective,” said Mohammad Anwarul Haque, General Manager, KSA. He added: “By taking the best from our brand heritage and combining it with modern innovations, Fossil focuses on our core product icons through design, color and culture. We're taking the heart and soul of the brand and sharing this passion.” — SG
