As ever, the most popular fashion remains jewelry, because its demand is universal. Yet fashion trends are changing rapidly. And as gold keeps up its record-setting pace, hitting fresh highs of more than $1,140 an ounce of late, current trend in jewelry indicates a highly positive response toward other metals less expensive than gold but offer virtual elegance and beauty. It also serves as a hallmark of a new wave of fashion. Such is the case of stainless steel jewelry, which was placed on international pedestals by the two Italian brothers - Mauro and Manuel Zoppini - who in 1997 established the Zoppini jewelry brand. From then on, stainless steel jewelry is the choice of everybody from teenagers to men and women. Stainless steel jewelry is not just affordable but more durable and versatile, thus, everyone who wants to look more beautiful and elegant go for Zoppini products. Moreover, stainless steel jewelry is hypoallergenic, that is, relatively unlikely to cause allergic reactions to those people who cannot wear jewelry because of any allergic reaction. During the first visit to Saudi Arabia by Mauro Zoppini last September, he was impressed on the vast potential of the fashion and jewelry market in the Kingdom. During his meeting with George Youniss, executive manager of 4 Accessories Ltd, the exclusive distributor of Zoppini jewelry products in Saudi Arabia, and tour of the Zoppini outlets, he expressed optimism on the future of the business here. Today, the name Zoppini is evocative of quality, professionalism and expressive style in fashion and jewelry industry. Zoppini jewelries have now evolved into four brands - Zoppini Firenze, Zoppini Zable, Zoppini Manuel.Zed and Zoppini Makuti - that cater to distinctively different segments of target clients. Introduced in Saudi Arabia only in July 2009, Zoppini has already built its own niche market, with four strategically-positioned stores in Red Sea Mall, Aziz Mall, Mall of Arabia, and Virgin Megastore-Rochana Mall. Youniss said plans are afoot to “extend our presence soon to other areas within the country.” Youniss, who personally attends to everyday operations of the business in the Kingdom, also disclosed that at this early, Zoppini products draw the interest of not only the individual patrons but corporate buyers as well. He said Zoppini can always “personalized” its products to bear the names of the buyers, adding that companies are charmed into buying Zoppini products to serve as gifts and corporate giveaways because of the value and social image the products represent. “Zoppini products have high international reputation in terms of their special stylish design and quality since the beginning,” he pointed out. “In order to cover all major cities in the Kingdom,” Youniss added, “our aggressive plan in penetrating the local market has been re-enforced drastically after the high acceptance of our products by the Saudi community.” Zoppini Firenze brand is synonymous with sophistication which includes fashionable and easy-to-wear style in stainless steel and gold. Zoppini Zable brand caters primarily to the assorted middle-aged segment as the collection consists of path-breaking jewelry and accessories and utilizes materials such as enamels, rubber, leather, and colored crystal stones. Zoppini Manuel.Zed brand appeals to those who like to stand out in a crowd. Elegantly combining stainless steel, rubber and carbon, the designs fascinate young people looking for something new and unusual. Zoppini Makuti brand collection enhances the beauty of natural elements such as mother of pearl, ebony and diamond by combining them with the modern stainless steel and gold to produce jewelries that exemplify beauty and perfection.
