JEDDAH — Building on the success of two editions of the popular ‘My Saudia Kitchen' campaign, a unique culinary challenge event for women was organized recently by dairy and food company SADAFCO in Jeddah at the popular Al-Shallal amusement park. The event aimed to enhance Saudi women's daily cooking experience with easy-to-implement creative concepts, expert tips and professional guidance. The “Culinary Challenge” event was hosted by celebrity chef Summaya Al-Idrissi. In line with the My Saudia Kitchen campaigns' three-step theme of plan, cook and impress, Al-Idrissi cooked various innovative dishes within 15 minutes each. She shared expert tips with the women-only audience for creatively planning a meal and preparing an impressive layout. Mohammed Rafeeq, marketing manager for SADAFCO, said: “At SADAFCO, we understand that the art of cooking is held in high regard and cherished within the Arab world and women in Saudi Arabia take pride in providing tasty and quality meals to their families. “When we introduced the successful ‘My Saudia Kitchen' campaign, our goal was to directly engage with women by offering them insights about a daily activity that they are passionate about. “The culinary challenge event is yet another of our endeavors to enrich the cooking experience of Saudi women as they learn from acclaimed cooking experts.” The event also witnessed a cooking competition between two women who were asked to showcase their culinary prowess by cooking innovative dishes using the Saudia range of products. Al-Idrissi judged the final products and awarded a modern food processor worth SR3,500 to the winner. All contestants were also presented with certificates of appreciation. The three-day event witnessed the presence of nearly 3,000 women who appreciated the opportunity to learn from a professional chef and enjoy the thrill of witnessing a live cooking competition.
