Philips is leading the way for families and people to embrace cooking at home, illustrating how it can be easier, faster, healthier and more rewarding for the whole family. Philips will be carrying out a series of cook-a-long workshops across different outlets in the Kingdom of Saudi Arabia. The sessions aim to encourage families to reap the benefits of home cooking, creating tasty dishes with minimum effort. In partnership with TV chef and cookery book author, Deema Hajjawi, Philips will be demonstrating recipes that allow families to enjoy the food they love, by using kitchen appliances that take the hassle out of preparation and cooking. Chef Deema will share her culinary expertise and insights into creating regional specialities using her favorite Philips' kitchen appliances. “Home-cooked food is a joy to make, if you have the right tools and support. We have worked with world-renowned chefs to create innovative products that make home cooking and food preparation delightful and hassle-free. We are delighted that one of the region's best-loved chefs Deema Hajjawi is supporting our mission to bring families together to enjoy tastier food at home,” said Leonie Ideler, Domestic Appliances Category Lead, Philips Consumer Lifestyle Middle East. Chef Deema said: “Homemade food empowers people to take control of their eating habits. I learned everything I know about cooking from my mom, who used to cook healthy, well-balanced meals. And this is my passion, to cook for my family perfect meals”. She added,” As a chef, I used all kinds of kitchen appliances and tools, and I found that Philips Kitchen appliances are truly innovative with the technology, performance, design and efficiency they deliver.” Chef Deema is originally from Jordan, and a well-known food specialist and author of two cookbooks, as well as a presenter of a live cooking show on Ro'ya TV. She will be working with Philips to create tasty homemade recipes which can be made using Philips kitchen appliances, providing a wide variety of recipes with minimum effort. Philips has a range of kitchen appliances that help families enjoy healthier, homemade meals more often, without spending hours in the kitchen. Families who want to enjoy tasty and healthy food deserve perfect results and by using new and innovative technology, they can provide healthy meals for the family with the best tastes. Philips today is offering a wide range of kitchen appliances that can inspire and help women in the kitchen achieve the perfect results they desire, with less time and effort. Airfryer XL – is adapted to cater to the Middle East's bigger family sizes. Philips unique Rapid Air Technology lets you fry with air to make food that is crispy on the outside and tender on the inside. Little or no oil is needed to ensure perfect texture and delicious results, with 80% less fat than traditional way of frying. Philips Airfyrer XL allows you to cook a wide variety of food; chicken nuggets, fries, kebbeh, samosa, spring rolls and many more. Avance Food Processor comes with a unique-shaped metal-hook kneading tool to perfectly mix and knead dough. The new shape of the chopping blade makes the food processor superior over other competitors in chopping both soft and hard ingredients. — SG
