Bupa Arabia for Cooperative Insurance, the leading healthcare insurance provider in the Kingdom of Saudi Arabia, has unveiled the innovative flagship store “Bupa World” at its regional headquarters in Riyadh, the first of its kind in the country and in the Middle East, to provide the finest and most niche services to visiting members and families. “Bupa World” will give the ultimate opportunity to take visitors and their families on a unique healthcare experience the moment they enter the store and to conduct basic medical tests at no cost. The inspiring flagship store “Bupa World” store comes as a well-grounded initiative launched by Bupa Arabia to enhance the support of health awareness across Saudi Arabia be nearer to members, customers, constantly reaching out to their needs, and working to provide it in a professional and delicate manner. Visitors will be able to receive an overview of the exceptional services, insurance plans and products, in addition to subscribing to opted and tailor-made schemes to suit personal lifestyles. Tal Nazer, Chief Executive Officer at Bupa Arabia, said: “Bupa World will create a destination that enables us to demonstrate our unique ability to deliver and show how we can live up to our purpose: “helping people live longer, healthier and happier lives”. The importance of Bupa World is to offer paramount healthcare services to our customers in an unparalleled level of professionalism, in addition to reaching out to them in a modern and innovative way to introduce to them all services provided by Bupa Arabia.” He added “this confirms Bupa Arabia's pioneering role and efforts in reaching such high standards of healthcare insurance services in the Kingdom, maintaining its promise to the market by us being the most preferred healthcare partner with our world renowned experience and providing the one of the highest calibre services and products the industry can provide.” He further said “as soon as visitors enters Bupa World, we want to be able to direct their experience and journey depending on the needs of the whole family. Large modern screens and dashboards have been installed to introduce the history of Bupa Global and Bupa Arabia, along with the worldwide network and coverage that includes more than 785,000 healthcare providers serving more than 22 million customers across 190 countries in the world. A command center screen board that displays specific dashboard where the customer can experience the healthcare services on real-time basis the visitor/s would become a Bupa Arabia member and observe live on the dashboards how we are in control of the member's journey in the hospitals and while receiving services.” Within Bupa World, its design is to facilitate visitors' experiencing a series of health services at individual station. Each station will provide a different health service as there will be 6 health services to be included, being: basic check (blood pressure and temperature reading), glucose check, eye check, dental check, BMI test, Healthy Diet Plan, Fitness Corner and Bupa Doctor. — SG
