THE small car with the big attitude took Jeddah by storm thanks to the ‘Yalla MINI' test drive activation, which took place at Park Hyatt Marina Hotel – Parking area. Attracting over 100 MINI fans, customers and media and intrigued passers-by alike, attendees were invited to take various models of the MINI family for a spin and immerse themselves in the fun-tastic world of the iconic British brand via a dynamic driving event From the new MINI John Cooper Works Countryman, to the new MINI John Cooper Works Paceman and the MINI 3-door Hatch, attendees were spoilt for dynamic driving choice, with the latest addition to the MINI family the all-new MINI 5-door Hatch also present after its launch late last year. The all-new 5-door Hatch launched last November, bigger in size, has increased interior space and boasts impressive TwinPower turbo engines for both the Cooper and Cooper S. The new model also dazzles with fresh exterior colors and an alluring array of new state-of-the-art options, such as optional LED headlights, 2-zone AC, 8.8” screen and head-up display. Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors, said: “To provide Saudi Arabi‘s MINI fans the best brand experience, the “Yalla MINI” roadshow is the ideal platform, fitting perfectly with MINI's fun and exciting character. Our commitment to the iconic British brand and its customers in the Kingdom is apparent, with a number of convoy drives and MINI club meets taking place in both Jeddah and Riyadh. This has been our first event for MINI in 2015, but it will not be our last for MINI.” — SG
