THE Product of the Year Awards (POY) 2015 honored the leading brands from across the GCC countries at a scintillating award ceremony held at The Palace Hotel last night. POY is a prestigious award that rewards innovation in the FMCG sector and it is also the only award to be voted for by customers themselves, through an independent consumer survey. Winners in 45 categories were announced across Food and beverage, consumer appliances, homecare and personal and beauty care in an intimate and fun-filled atmosphere, where old regular brands were cheering on for their repeated wins and new brands to the POY family were experiencing the thrill of being recognized by consumers in front of their peers and competitors. Guests took active part in the event by posting pictures on Instagram with the #productoftheyear to win the chance of track day driving an Audi R8. Dory Kfoury, CEO – Middle East and Africa for Product of the Year, said: “I'd like to take this opportunity to congratulate all the winners of the Product of the Year Award, 2015. We had 45 categories this year, which is more than we have ever had. I firmly believe that we've picked the most deserving candidates for each category, all thanks to the consumers for their support and TNS for their expertise.” List of POY 2015‘s winners: Kraft White Cream Cheese Spread (Cheese), Rio Mare Salatuna Mediterranean recipe (Canned Tuna), PINAR LABNEH (Labneh), Tilda Ready-To-Heat Range (Tilda Steamed Basmati, Tilda Kids & Tilda Humara) (Pantry meals), Knorr Premium Gourmet Soups Range, (Soup), Americana- Cookies, Cakes, & Rolls (Confectionary), Al Shifa Honey (Sidr, Black Forest, Acacia, Natural, Lime Tree, Golden Nectar, Orange Blossom) (Honey), Afia Olive oil (Olive Oil), Mazola Sunflower Oil (Cooking Oil), Similac Gain Plus - Stage 3 (Baby Nutrition), Huggies New Born & Small Diapers(Baby Diapers), Lux Sunlight (Dish care), Clorox Gel Bleach (Bleach and Disinfectants), Ariel Gel, Ariel Powder (Laundry Detergent), Comfort Aromatherapy (Fabric Softeners), Jif Sprays (Multipurpose Household Cleaning), OMINO ABAYA SHAMPOO INTENSE BLACK (Specialty Liquid Detergents), Sanita Club Facial Tissue Seasonal Designs (Premium Facial Tissues), Kleenex Classique Facial Tissues (Classic Facial Tissues), Sanita Aluminum Foil (Aluminum Foil), Philips Airfryer XL (Kitchen appliances), Philips ProTouch Garment Steamer(Garment Steamers), Philips shaver Series 9000 (Male grooming), Braun SensoCollection - Professional SensoDryer & SensoCare straightener (Hair appliances), Philips Diamond Clean (Oral care), Signal Expert Protection (Toothpaste), Always Cotton Touch Feel with Soothing Cream (Feminine Care), Rexona Motionsense FOR Women (Deodorants for women), NIVEA MEN Sensitive Range (Men's Skincare), Axe Gold Temptation (Deodorants for men), Garnier BB Cream (Facecare), No7 Protect & Perfect Intense anti-ageing skincare regime (Anti-aging Face care), NIVEA Sun Protect & Bronze Range (Sun care), Pantene Pro-V Oil Replacement (Hair Treatments), Dove Hair Fall Rescue (Hair volumising care), Elvive Nourishing Oil Range (Nourishing Hair Care), Nivea Creme Care Shower (Shower care), Sunsilk Dry Shampoo (Dry Shampoo), NIVEA Cocoa Butter Body Lotion & Body Cream (Body moisturiser), Clear Intense Hydration range (Anti-Dandruff Haircare), L'Oreal Paris Prodigy (Hair Colorants), Tresemme Keratin Smooth (Professional Haircare & Styling), Bourjois Contour Clubbing Waterproof pencil (Eyeliner), Maybelline New York The Colossal Go extreme Mascara (Mascara), Bourjois Rouge edition Velvet (Lipstick). — SG
