THE Product of the Year 2014 awards, which has carved a niche for itself in 42 countries across the globe, were handed over to a bevy of leading brands from across the GCC countries at an awards ceremony held recently at the Meydan Beach, Jumeirah Beach Residence in Dubai. Conducted by market research partner TNS, the Product of the Year Middle East award involves a GCC and region-wide consumer survey involving face-to-face interviews with 3,600 households on the perception of various new products that have been launched in the GCC market – not only in FMCG but also other industries such as electronics and vision care. The Product of the Year award is selected by an independent jury which vets the consumers' choices and manages the entire process in a transparent and secure environment. The jury, which includes representatives from The Dubai Chamber, The French Business Council, The Gulf Organization for Industrial Consulting and the American University of Sharjah among others , closely studies the various entries, fills out a multiple choice questionnaire and finalizes the participants' list. The 2014's winners are: Biofinity Family (Vision Care). Nude Audio Move Portable Wireless Speakers (Portable Speakers). Oral-B Triumph ® 5000 with SmartGuide (Oralcare). Philips ActiveCare Jojoba Straightener (Hair Appliances). Braun Silk-épil SkinSpa (Hair Removal solutions). Philips Beardtrimmer Series 9000 (Male Grooming). Sensodyne Complete Protection (Toothpaste). Nivea Men Originals Range (Men's Skincare). Garnier Light Oil Control (Whitening Facecare). Maybelline New York The Colossal Kajal (Make Up). Nivea Stress Protect Deodorants (Deodorants for women). Carefree Plus Large + Aloe 48s (Feminine Care). Nivea In-Shower Body Lotions (Body Moisturiser). Pantene Milky Damage Shampoo, Conditioner and Oil Replacement Range (Haircare Range). Excellence Creme (Hair Colorants). Tresemme Hair Care Range (Professional Haircare & Styling). Head & Shoulders Itchy Scalp Care Anti-Dandruff Shampoo and Conditioner (Anti-Dandruff Haircare . Nivea Men Shower Gels (Men's Shower Care). LUX Soft Touch Shower Gel (Skin Cleansing). Johnson's (R) Baby No More Tangles (R) Little People's Hair Care range (Babycare). Milupa Aptamil Junior (Baby Nutrition). Pampers Premium Care (Baby Diapers). Kleenex Arabesque Facial Tissue Bundle (Premium Facial Tissues). Sanita Sufra Matwiya Poly Ethylene Table Covers (Disposable Tableware). Kleenex Classiq Facial Tissue Bundle (Classic Facial Tissues). Air Wick Aoud Passions (Home Fragrances). Fairy Platinum (Dishcare). Ariel Capsule (Laundrycare). Afia Corn Oil (Cooking Oil). Rio Mare Salatuna Beans Recipe (Canned Tuna). Nature Valley Oats & Chocolate (Snack Bar). London Dairy Crispy Chocolate Espresso (Ice Cream). KRAFT Cheddar Cheese - New Easy to Use Cans (Cheese). Lipton Chai Latte Foamy (Hot Beverages). — SG
