SONY Mobile Communications introduces its new Xperia E4 Dual smartphone, offering ease-of-use, big screen entertainment and powerful battery performance in a high-quality yet affordable design. “With Xperia E4 Dual, we wanted to offer people some of the premium Sony features they have come to expect - with unparalleled ease of use - at a highly-competitive price point,” said Tony McNulty, Vice President, Value Category Business Management at Sony Mobile Communications. “With a simple set-up, great screen and unrivalled 2 day battery life we've created an on-the-go entertainment device that will keep on going, wherever you are.” Xperia E4 Dual is built to ensure that you enjoy a smartphone that's easy to use, with quick access to your favourite apps and user-friendly experience. With Xperia E4 Dual you can easily prioritize your long days with our 2-day battery life. Capturing the perfect shot couldn't be simpler, with Auto scene recognition, image enhancing features and camera apps all built in to give you great photos with minimal effort. To help you get the most out of your smartphone, Xperia E4 Dual is designed so that changing your phone settings is faster than ever before; just use the status bar and “quick settings” tab. And the user-friendly system updates ensure you'll always have easy access to the latest and greatest software available. For those new to Xperia, seamless migration from other Android, iOS or Blackberry devices is super quick. The Xperia Transfer application, allows you to move contacts, photos, bookmarks, apps, music, messages and much more without the hassle – or the worry of losing anything important. When it comes to looks, Xperia E4 Dual punches well above its weight, with premium feel and a personality all of its own, with quality design details that are unmistakably Sony. Xperia E4 Dual's textured surface and slim, curved OmniBalance design make it a pleasure to hold while a scratch-resistant screen adds durability. Xperia E4 Dual has also references design accents found usually only in top-tier smartphones, like its aluminum power button with a diamond cut for indelible precision, and distinctive stainless steel camera ring. Available in classic black and white, the affordable Xperia E4 Dual retains the premium look that Xperia products have become famous for. To make it your own, Xperia E4 Dual comes with customizable UI themes and matching cover accessories are available too so you can change your look, inside and out, to match your personal style. You can also enhance your experiences further, with Sony's broad range of accessories including BSP10 Bluetooth Speaker and SBH60 Stereo Bluetooth Headset. Two-day battery guarantees superior performance as well. A high-performing 1.3 GHz Quad-core processor with fast performance means that you can run multiple apps simultaneously, surf the web and stream videos all at once. The processor and 1GB of RAM also give you high performance and speed without draining your battery. With 8GB of storage, your Xperia E4 Dual has room to store all of your favorite content too. — SG
