TAG Heuer chooses Cara Delevingne as its new female ambassador. She has a massive social media presence. Born in London in 1992, Cara is the It Girl spokesperson for the online generation, and a top fashion model.
She likes TAG Heuer, and with her creativity and passion, perfectly embodies the core values of the Swiss brand.
TAG Heuer held Cara Delevingne's “Welcome to the TAG Heuer Family” fête in the Salle Melpomène, the most beautiful room in the Ecole des Beaux Arts de Paris.
Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, greeted Cara Delevingne by offering her a TAG Heuer Formula One Steel and White Ceramic Chronograph set with glittering diamonds —the perfect match for Cara's unique glamour. “I am delighted to welcome Cara into the TAG Heuer family,” said Biver. “This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.”
TAG Heuer, the Swiss Avant-Garde watchmaker since 1860, is harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs.
The brand's motor racing DNA, as well as the amazing athletes who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan, ‘Don't Crack Under Pressure', is far more than a claim – it is a mindset. — SG
