Tag Heuer S.A., a Swiss luxury watchmaker, which for over 150 years has pursued the boundaries between the fundamental laws of mechanics and watchmaking to become the epitome of fashion cum jewelry timepiece, has tapped Tamer Group of Saudi Arabia to further expand its fast-growing market in the Middle East. At present, over 5,000 luxury point of sales and 160 boutiques worldwide offer Tag Heuer watches, and the Middle East alone represents a growing significant percentage of the brand's global business. Today, watch brands don't come much bigger than TAG Heuer – it is one of the most recognized brand names in the world. Part of the reason for this is a long-standing relationship with sports timing – motorsport in particular – but the brand's continuing success lies in a collection of watches inspired by long years of watchmaking heritage. From the Monaco to Carrera lines, TAG Heuer's catalogue of iconic watch designs just seems to get better with age. Besides, all the boutiques has glamorous, passionate and luxury feeling around them. Under the agreement with Tamer Group, Tag Heuer watches will be available in all high-end stores that are specializing in selling luxury watches and high-end accessories in KSA market. Among the selected distribution within the luxury flagship retailer, Tamer started to distribute TAG Heuer within Paris Gallery. A leading luxury retailer in the Middle East, Paris Gallery is the eponymous flagship brand of Paris Gallery Group, with over 1 million sq. ft. of luxurious shopping space and 40 stores located in prime retail addresses spanning across the UAE, Saudi Arabia, Qatar and Bahrain. The stores offer a premium collection of over 450 international brands across several product categories including perfumes, skincare, makeup, watches, jewelry, fashion apparel, sunglasses and accessories. As it expands further, Paris Gallery, with nearly two decades of expertise keeping customers' interests at its core, Paris Gallery will open a new store next to Basateen Center, Tahalia Street, Jeddah by April this year. The TAG Heuer-Tamer association further bolstered the ever-growing clout of the luxury Swiss watchmaker. The agreement with TAG Heuer S.A. reflects the shared vision and aspirations of the two companies and the core values of Tamer Group that are enshrined in ethics, professionalism, and quality of service, innovation and trust. Tamer Group brings an unusual degree of added value to the services it provides for its partners in the KSA.
This added value is inspired from a deep understanding of the market, sophisticated management information, state-of-the-art facilities, and above all, from professional relationships, relationships that uniquely expose Tamer to various business cultures around the world which ensures continuous learning, development, and progress. The deal comes in line with Tamer Group ongoing strategy of forging ties with major international companies to provide high-end products in the Saudi market to serve the best interest of the consumers. TAG Heuer luxury watches have created a universal niche both for men and ladies and have created an indelible mark as the most successful brand intimately associated with the world of competitive sports, partnering with the most prestigious sport teams and worldwide events: F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, the Automobile Club of Monaco for the prestigious Monaco Grand Prix, and the new FIA Formula E Championship, the world's top competition for electrically powered racing cars. TAG Heuer is also a partner of Oracle Team USA, 2013 champion of sailing's most prestigious trophy, the 34th America's Cup.
Moreover, TAG Heuer is also known for manufacturing chronographs since 1860. On top of that, it is the only watch brand that offers watches that are accurate to 1/10th, 1/100th, and 1/1000th of a second to wristwatches, and 5/10,000th of a second for reliability. What's more, TAG Heuer had several firsts in watchmaking – the world's first chronographic with a water resistant square case in 1969, and the first analog display quartz chronographic in 1983. —SG
