NasJet, the Middle East's leading private aviation operator and services provider, announced the launch of its refreshed corporate identity with the rollout of a new logo and branding to support its strategic goals and business plans. The new NasJet visual identity was unveiled at a private reception held on the eve of the sixth edition of Middle East Business Aviation (MEBA), the flagship exhibition for the region's business aviation industry, which opened Monday (Dec. 8) in Dubai. The only complete aviation service provider in the Middle East, NasJet recently took delivery of two new Legacy 600 as well as one brand new fully managed Boeing Business Jet 3 (BBJ 3), further expanding its fleet of 67 fixed-wing aircraft currently under management/flight support. “With the largest fleet of business aviation aircraft in the region, we want to convey more effectively the transformative journey of NasJet through the years as well as our strategic ambitions as we build on the company's market leadership and stride confidently into the future,” said Saad Alazwari, Chief Executive Officer, NasJet. The move to align NasJet brand identity with its business strategy was further spurred by the encouraging growth forecasts for the region's private aviation market, which is expected to be worth $1 billion by 2018. NasJet, as the foremost player in the regional private aviation scene, is well-positioned to spearhead the industry's growth, Al Azwari added. “NasJet's new logo symbolizes a revitalized service offering, and represents the next leg of our journey. The new branding facets are characterized by precision and minimalism, and are designed to communicate the values that define and underpin NasJet – personalized service and end-to-end support – in a succinct yet powerful manner that creates an instant impression,” said Wael Al Sarhan, Director of Marketing & Communication at NAS Holding. NasJet is exhibiting at the three-day 6th annual MEBA at Dubai World Central that opened Monday — bringing together more than 400 exhibitors, 70 percent of whom will be from outside the Middle East. A total of 50 aircraft are expected to be on display at the exhibition, which is estimated to attract 8,000 visitors. — SG
