L'AZURDE, the leading diamonds & gold company, has selected the famous Saudi designer “Al Anood Bader” and her brand "Lady Fozaza" to design a new range of jewelry that reflects the harmony and unison between L'Azurde's innovation and Lady Fozaza brand. Through this partnership, L'Azurde seeks to promote the principles of quality and excellence by taking advantage of the expertise possessed by Lady Fozaza in designing and innovating women's fashion to characterize new designs that reflects creativity and originality as well as combining boldness and femininity. Selim Chidiac, Chief Executive Officer of L'Azurde, said: “We are proud of our new cooperation with the famous Saudi designer Al Anood Bader and her brand "Lady Fozaza". Through this cooperation, we hope to devise a range that simulates the aspirations of Arab women and to open up new horizons that reflect the culture of quality and excellence that L'Azurde is keen on spreading.” Al Anood Bader on behalf of the “Lady Fozaza” brand expressed her happiness with the cooperation and said: “It is my pleasure and honor to collaborate with L'Azurde. I intend through this distinctive step to create new designs that combine the sophistication of L'Azurde's jewelry and the elegance embodied by the “Lady Fozaza” brand in the world of fashion.” The “Lady Fozaza” brand has recently won “Best Local Designer” award from Grazia magazine during the “Grazia Middle East Style Awards”. — SG
