In an unprecedented step in the Arab world, L'Azurde, the leading gold company launched the latest gold collections for 2014 at the Hyatt Regency in Dubai. The gala was attended by VIP clients as well as important figures from society. The event proved again the infinite creativity of L'Azurde from drawing the outline for gold fashion in the Arab region and to creating the finest designs which match the global brands. Selim Chidiac, chief executive officer of L'Azurde, said: “We wanted to achieve the satisfaction of our customers, which helped us to achieve growth in our business amounted to 30 percent in the past year. We confirm our absolute commitment to serve them and provide them with the best. For that, L'Azurde company worked on developing markets and raise the standards of the industry by investing SR50 million in product development, and we are cooperating at the same time with the finest global expertise in the field of jewelry design. Now we celebrate our successes with our VIP customers and present them our latest products which suit the requirements and tastes of their markets which have reached to all local, regional and international markets through a network of clients that reached to more than 5,000 clients." Ayman Al Haffar, Executive General Manager of L'Azurde, added: “We have decided to adopt the most creative marketing strategies, which raised the name of L'Azurde high in the world of jewelry, and made our products distinctive and classy. Here in this event we celebrate the launch of 4 new collections for the year 2014: Diva, Dentelle, Arabesque and Shine. Mimics the role of the most prestigious international fashion shows, where we formed a delightful mix of the latest products in order to offer you our creations with the most beautiful models to show how can L'Azurde jewelry integrate with women femininity.” L'Azurde brand dominates more than 20 market in the Arab region. – SG
