JEDDAH – Jotun, the No.1 paint manufacturer in Saudi Arabia, has further strengthened its portfolio with the introduction of two innovations to its Jotashield range of long lasting, high protection exterior paints – premium quality exterior paint Jotashield ColorLast, and ultra-premium quality exterior paint Jotashield ColorXtreme. Developed specifically for the region, the advanced performance exterior paints lasts for up to 12 years. The two new products were launched in the kingdom as a part of the road show. The events were attended with over 1,000 guests in which we had the leading construction, contracting & consulting companies representatives along with Jotun distributors, were invited to the launch event of Jotashield Colourlast and Colorxtreme. Both products come in a range of six collections featuring beautiful colors that are designed to make houses stand out with individuality, while providing an advanced level of superior protection against the effects of the kingdom's challenging climate conditions. Muzakkir Bukhari, Product Manager – Exterior Category Jotun Saudia, said: “At Jotun we acknowledge the importance of innovation as an important tool to provide our customers with the latest technology and trends in paints for iconic buildings and beautiful homes.” Jotashield ColorLast and Jotashield ColorXtreme set a new benchmark for long lasting protection and also offer a new level of creativity in the beautification of not only personal property, but also residential property and community buildings. – SG
